Hair Oil Marketing Essay

Hair oil is a hair care product specifically intended to keep the moisture balance of the hair, as moisture is lost due to strong shampoos and harsh chemicals in water. It can also be considered as conditioner to make the hair soft and pliable. Hair oil can come from natural products such as coconut oil, fruit extracts, milk, lemon oil, rosemary oil and others. Modern hair oils contain fragrances from different natural sources of plants. Musk Hair oil is available with rich coconut and almond mixture of hair oil products with soothing male and famine cent. Indian Market in Hair Oil Industry: Market Trend: Light Hair Oil Break Up: Packaging: 5 C ‘s Of Marketing 1. The study of the 5 Cs of marketing arises is called situation Analysis. 2. Situation analysis is study of the current market or industry in which company wants to launch a new market. 3. In order to launch a new product, a company first needs to study market condition. 4. The conditions are about the number of competitors and their market share, the cost of producing the product, the profit ration etc. 5. So a quick SWOT analysis will reveal where does the company stand in the market and what strategy it should adopt in order to grab a MUSK’s share in the market. The Five C’s are 1. Customer Needs 2. Company Skills 3. Competitors 4. Collaborators 5. Climate or context Customer Needs/ Company Skills/ Competitors through SWOT Analysis: Musk Parent Company Red Cherry Multi Commodity Pvt Ltd Category Personal Care brands – Hair care Sector FMCG Tagline/ Slogan â€Å"Oil of Pride† USP New Product Launch of hair oil brand in India STP Segment Hair oil segment with natural ingredients (Coconut and Almond) Target Group Youth and middle aged and Old men and women in urban and rural area. Positioning 1. A hair oil which nourishes your hair and maintains style at the same time 2. Positioned on the platform of purity and originality of coconut with best quality and resulting in shiny hair and a clear complexion SWOT Analysis Strength 1. Newly Established product with male soothing fragrance and famine scents. 2. Provides shine and softness and makes hair healthy from inside†¨ 3. Contains trusted natural ingredients like Coconut and Almond 4. Strong distribution network across the country 5.Introduction of oil in the market with better fragrances, ingredients and innovation yet using traditional method to extract oil from raw Almond and Coconut. 6. Celebrity/ film star brand ambassadors Weakness 1. New Brand Launched recently 2. Will be Preferred by loyal customers, but youth find other brands attractive†¨ such as Hair Gel and other hair care products 3.Sticky and oily, stains the pillow when used overnight Opportunity 1.Expansion in foreign markets†¨2.Export potential†¨3.Innovation in other hair care products Threats 1.Aggressive competitors†¨2.Threat from new entrants or local players selling oil with natural ingredients†¨3. Well established Brand Like parachutes and Bajaj Almond. Competition Competitors 1.Marico’s parachute 2.Bajaj Almond 3. Dabur 4.Emami Customers 1. Market size and Growth: Total Market Size – 63% of the total Indian Hair Oil Market and growth is increasing 10% annually. 2. Market segments –Urban and Rural Men, Women with Young Age, Middle age and Older age. 3. Retail Channel – where does consumer actually purchase the product?: Product should reach every single possible household, Retail outlet. Kirana shop, Online and Purchase options on social networking sites with discounts. 4. Consumer Information source – where does the consumer obtain information about the  product? Social media penetration, Road Shows, displays, Exhibition and discount offering strategies online, at retail outlets, Kirana shops and at road shows. 5. Trends: how consumers’ needs and preference change over time? Consumer behavior understanding from time to time by getting feedback and surveys at retail out lets, Online, social networking sites, dedicated consumer retention team through consumer forum specially designed for consumer for MUSK Hair Oil. Company: MUSK HAIR OIL 1. Product line I. Coconut based hair oil a. Soothing Male scent b. Soothing female scent II. Almond based hair oil a. Soothing male scent b. Soothing female scent 2. Image in the market MUSK Hair Oil was established on 24th September 2013 in a typical for niche and rural market, Red Cherry Multi Commodity Pvt Ltd envisioned offering trusted quality products made from 100% Coconut and Almond raw material for hair, skin and hair care. The company presently launching their flagship brand â€Å"MUSK Hair Oil† encased in an attractive cylindrical cardboard label (Blue for Male Customer and Pink for Female Customer) gives product a brand new look in keeping with high quality of the oil it encases and hope to successfully cater to diverse competitive markets in India and the suburbs. 3. Technology and Experience Age-old traditional methods and processes are utilized in producing this oil. The almond oil is lightweight, golden-brown oil, which is extracted from sweet almond nuts. The oil from bitter almond nuts on the other hand, is  extremely poisonous and should be avoided. Half of the weight of the sweet almond nut itself comprises of the oil and therefore can be extracted in large amounts. In its pure form, it has little to no odor and has a faint, nutty scent. The oil has a long and extensive history, dating back to the Egyptians where it was used to strengthen hair and as a skin emollient. More than 50% of the oil comprises of monounsaturated fatty acids, making it suitable to be used for culinary purposes as it helps reduce blood cholesterol levels. The oil is also rich in minerals such as magnesium and the vitamins C and E. While the oil might be lightweight, it causes a brown stain to form when it comes into contact with clothes and bed sheets. Therefore, it should be strictly separated from such things. The oil has many established beneficial properties and is widely used in the cosmetic and food industry. It is also one of the most commonly used massage oils today. Strengthens the hair The almond oil provides essential minerals for normal and healthy hair growth. After continual application of the oil, the hair naturally grows thicker and stronger. It also promotes a lustrous, attractive shine on the hair when used in appropriate amounts. Coconut Oil Extraction: The extraction of oil from copra is one of the oldest seed crushing operations. In India and Sri Lanka copra is still crushed for oil extraction in the primitive chekkus as well as in rotary ghanis, expellers and hydraulic presses. The chekku is a fixed wooden or stone mortar inside which revolves on a hard wooden pestle. The pestle is attached to a long pole which is moved round via bullocks, donkey or by human labor. About 20 – 40 kg of copra can be handled by a chekku. Using coconut oil for hair maintenance may sound like an odd regimen, but it’s been proven to be effective. Coconut oil has been known to have a lot of benefits, both when consumed and applied. Specifically for hair and skin, it has been known to restore natural moisture resulting in shiny hair and a clear complexion. Studies have shown that this substance has the ability to penetrate the hair  shaft and to work its way through all layers of the hair strand. It helps reduce loss of protein, and aids in regaining your hair’s natural oil and moisture. More than keeping your hair healthy and shiny, coconut oil has a lot of other benefits as well. The use of coconut oil is not only natural and organic, but also cost-effective. 4. Culture We are committed to deliver 100% natural products, which are manufactured under stringent quality guidelines. Apart from commitment to quality and product authenticity, it is our compliance to timeliness, fair business practices and cost competency that has made us a preferred associate. 5. Goals: Become the market leader in Coconut and Almond based Hair Oil market in India till 2020. Collaborators: 1. Distributor: 2. Supplier: Local Supplier from Kerala, Tamil Nadu, Puducherry, Andhra Pradesh, Karnataka, Goa, Maharashtra, Odisha, West Bengal 3. Alliances: Alliances with retail out let, Online shopping Websites and smaller suppliers to create value for them and for the company. Climate or Context b.1. Political and regulatory environment that affect the market. b.2. Economic environment business cycles, inflation rate, interest rates and other issues of economic nature. b.3. Technological environment- new ways of satisfying needs, the impact of technology 4 P’s Of Marketing

Independence day essay Essay

I take it as a honour to stand before you and say a few words on Indian Independence Day. It was today on 15th August that India woke up with Freedom way back in 1947 which is one of the biggest achievement for us. Who can forget that midnight of 15th August 1947 when Pandit Jawaharlal Nehru hoisted the Tri-coloured Indian Flag on Red Fort. Since that day we have got a great reason to celebrate this occasion every year with pride and honour. Independence Day in India is celebrated every year in each and every school with great spirits. Every school is decorated by keeping the theme Independence Day in mind. Flag Hoisting is done by our Principal who then speaks about few words on how we have to be thankful for this day and how we should follow the same path and philosophies of these great leaders. No one can ever forget how much it took to get independence for India, how much we lost and how much blood we shed? We definitely had lot to lose and we can never forget how much valuable gift Independence Day is for us from our ancestors who fought for the freedom and also from those almighty freedom fighters like Bhagat Singh, Rajguru, Sukhdev, Chandrashekhar Azad, Rani Laxmibai, Lokmanya Tilak whose sacrifice can never be forgotten. When we watch movies inspired by stories of these National and historical figures, we get idea about how it would have been difficult to achieve freedom. The British ruled upon India for more than 400 years, and it was a period of chaos and injustice. Our treasures were looted and we were pushed to poverty and agony from all side. There was no safety for people within their homes as well as in neighborhoods and people thus lived in shadow of fear for each and every moment. But a handful of courageous men made it possible to stand in front of the big army of British and ask for freedom. Who can forget how the freedom movement shaped up in presence of great leaders like Mahatma Gandhi who followed the path of Ahimsa and inspired many people to walk on the same. No wonder he is been called the Father of the Nation with all respect. We look upon celebrating Independence Day every year and sing patriotic songs  to pay respect to the great national leaders without whom it wouldn’t have been possible for us to enjoy the spirit of Independence the way we do today. I salute to all the freedom fighters and national leaders who made it possible for us to enjoy and celebrate our independence. Thank You, Jai Hind! Vande Mataram

The Relationship between Medical Technology

It Is Important to study biochemistry if you want to be a medical technologist, because it is a basic knowledge required in a clinical practice. It is an Important building block if you are going to study medicine. Biochemistry discusses the chemistry of various body portion Like the blood, urine or any other fluids, since medical technologists analyze those to determine a disease.Biochemistry will help medical technologists understand physiological disorders and diseases. In geochemistry we study about the cell It's parts, functions and chemical reactions, a medical technologists should understand the cell because It Is the cell, which Is being observed whenever someone Is trying to figure out what Is wrong with his or her health.There Is what we call the â€Å"CB† or complete blood count this Is an evaluation of the red blood cells, white blood cells and platelets, If you know nothing about cells it will be impossible for you to figure out what is doing okay and what is not, if there is a difference or if something is wrong, if you don't know about all the acacias then you can not perform your job as a medical technologists well.There are many other test associated with the cell so it is important to know about basic properties first before moving into much advance subjects so that you will have a guide or you can prepare yourself or at least you already have an idea on what you will do. Also we study about carbohydrates, learning and understanding carbohydrates is essential so one medical technologists can monitor your blood's glucose level, to know if you have diabetes or not. Because high level of glucose is usually a sign of diabetes.Proteins is also one of the lessons being taught in biochemistry Protein builds, maintains, and replaces the tissues in your body. The right amount of protein is important in our diets, for growth and repair, and also protein is a important building block in the body. Proteins can be antibodies, hormonal, enzymes and c ontractile proteins, so that is why I think it is a must that medical technologist know about it because it provides structural support and it is a defense against germs and infections.Lipids is also being discussed, it is important o medical technology because it is the bulk of a living matter is made up of lipids, Lipids carry fat soluble vitamins and form special bimolecular. Lipid imbalance can lead to serious diseases like obesity and atherosclerosis. Break down of fatty acid produce energy, excessive breakdown cause ketosis, acidosis's, coma and death. And It Is the Job of a medical technologist to figure this out before things become worst. Biochemistry talks about nucleic acids about DNA and RNA and etc. Tests of DNA and RNA can be used to find most of the conversions found by cytokine tests. They can also find some conversions or change Involving parts of chromosomes too small to be seen under a microscope with usual cytokine testing. This type of advanced testing can help classify some leukemia and, less often, some sarcomas and carcinomas. These tests are also useful after treatment to find small numbers of remaining leukemia cancer cells that may be missed under a fluids because Medical technologists are known to perform and analyze the results of complex scientific tests on blood and bodily fluids.One of the MAJOR subject a tech student would encounter is homology and I like to believe that biochemistry will serve as a guide for us to be prepared and have basic idea about that subject. When something is wrong with your blood, it can affect your total health. That is why it is important for a certain mediate to know or analyze so he/ she can deliver test results to a doctor or patient. And of course there is urine, urinalysis have, for hundreds of years, been one of the ways physicians have looked at health, studying urine might not be the best thing to do but it will all be worth it in the end.One should be accurate and analyze things well and I t hink everything will Just be fine. I know there is a lot more because after doing this I concluded that maybe biochemistry is one of medical technologies bestrides because they are so much alike and it comes hand in hand. After doing this essay I realized that biochemistry is not Just something you should be â€Å"easy easy' with because it will play a major role in those major subjects that doesn't sound easy, I'm glad this serves as an eye opener for me to do my best, listen and study really well.

Paraphrase Essay Example | Topics and Well Written Essays - 250 words - 12

Paraphrase - Essay Example This long-term project aimed at improving the hospital’s services to the immediate community and reducing or stopping the community’s reliance on care services from the city’s hospitals. The hospital’s board hired a new chief executive officer in the year 2004 to spearhead the desired change. She was previously a Registered Nurse before specializing in management. She did not reside in the locality and one of her major changes was transformation of the hospital’s top management team in which she brought in five new members, all from outside the immediate community, of the total eight. The cost of the new facility was about $ 63, $ 15 of which came from private donations, and it was launched in the year 2009. It had been expected to operate with a high level of efficiency and effectiveness towards meeting care needs but study on its employee satisfaction, conducted in the same year of launch, reported a decline in employees’ utility and determ ination and employees rated internal communication poorly. This was contrary to expectations that the new facility would improve service delivery to the public through better facilities, technology, and physical environment that management would enjoy. The contrary results motivated the hospital’s chief executive to enlist our services for a better understanding of the survey results and possible solutions to the unexpected

Is it legal to download the music freely Research Paper

Is it legal to download the music freely - Research Paper Example The research project aims at addressing the question whether free download of music is legal. The authors investigate the issue of illegal downloading of music under ethical perspective. They indicate that people illegally download music despite them knowing that it is wrong. This article is peer reviewed and I have not found any awards for the article. The main aim of the research for this project is to determine whether music downloads for free is legal. The authors indicate that individual’s share and record music for other to download the music online for free. One example is the case of napster that enabled users to download anything they want on the internet for free. However, it is now restricted by legal actions. This article is peer reviewed with no awards for it. It seeks to explore the aim of the project that asks whether the download of music for free is legal. This article is able to study the degree to which protecting copyright owners is required. This is the case for music download requiring individuals to download music for free which is illegal. This article is peer reviewed with no awards for the article. It adds to the aim of this project that seeks to understand whether download of music for free is legal. The author indicates that people widely share music files on the internet. Such transfers allow individuals to download the music for free which can be illegal. This article is peer reviewed with no awards for the article. The aim of my project is to answer the question as to whether it is legal to download music for free. The author indicates that most of the software and music industries suggest to consumers that copying digital contents would land them in jail. Scelba, Curtis Johnlee. "Culture and the Digital Copyright Chimera: Assessing the International Regulatory System of the Music Industry in Relation to Cultural Diversity." International Journal of Cultural Property (2009):

The Extensive Use of Financial Ratios by Both Practitioners and Essay

The Extensive Use of Financial Ratios by Both Practitioners and Researchers - Essay Example One of the major reasons for using financial ratios is to compare different firms in the same industry regardless of the size of the organizations. For instance, Return on Equity (ROE) can be calculated by using two variables; profitability or income of the organization and its equity therefore even if the size of the firms differs a lot but still these two firms can be compared to each other (Gowthorpe, 2006). As a result, financial ratios are helpful in controlling different factors while comparing different companies operating in the industry and allowing researchers a platform to compare firms which might have not been possible without these ratios. Similarly, besides controlling the size of the organization, financial ratios control other factors like technology and assuming that these factors are uniform within the same industry. ... he firm is ignored, as investors investing in a riskier firm would like to demand higher return on investment therefore the firm should earn higher returns in order to attract investors Therefore all this considerations or limitations of financial ratios have raised concerns on important issues that are ignored by the financial ratios but despite of this fact, financial analysts, researchers and practitioners have been continuously using financial ratios. ADVANTAGES AND APPLICATION OF USING FINANCIAL RATIOS There are several advantages and applications of using financial ratios which are as follows: ENABLES COMPARISON BETWEEN DIFFERENT FIRMS Financial ratios are helpful in allowing comparison between different firms and their performance and therefore management of the firm is able to take decisions considering its competitors in the industry and overall averages in the industry (Bodie, Kane, & Marcus, 2004) BENCHMARKING TECHNIQUE Because of financial ratios, companies are able to se t their performance targets and measures against the leading firms in the industry and as they aim high, they are able to improve their overall performances (Heaton, 2002). FINANCIAL RATIOS ENABLE ORGANIZATIONS TO EVALUATE FROM THEIR PAST PERFORMANCES Financial ratios allow organizations to compare their past performances against their current performance and in this way they are able to identify whether they are going in the right direction or not (Correia, Flynn, Uliana, & Wormald, 2007). FINANCIAL RATIOS ARE HELPFUL IN IDENTIFY DIFFERENT COSTS AND EXPENSES THAT CAN BE REDUCED With the help of financial ratios, management is able to identify different costs and expenses of the company that have increased over the last few years or costs and expenses in comparison to their competitors and

Autism Spectrum Disorder Research Paper Example | Topics and Well Written Essays - 1000 words

Autism Spectrum Disorder - Research Paper Example ASD varies in individuals concerning its onset, with cases that are from birth while others develop in later life. In the area of learning, impairment makes the affected child who could be, for example, be in the fifth grade, to have the reading level of a second grade level child. In the area of socialization, other children start to portray withdrawal symptoms, where they prefer to be alone, and seem uninterested in the games or activities of the people around them. This affects their communicational development and their learning ability (Tidmarsh and Volkmar, 2003) because socialization is a very important aspect of childhood development, since children learn some aspects of behavior through imitating what other children are saying or doing (Tidmarsh and Volkmar, 2003). These children with ASD lack this chance of developing if the situation is not addressed through encouraging them to interact with other children (Volkmar, 2012). Some children with ASD also show signs of uncontro llable fits of temper, great resistance to change and are oversensitive or under sensitive to sounds or sights, while others too are prone to epileptic seizures and fits, anxiety and depression. Others will portray the lack of interest in the people around them, avoiding eye contact and probably only showing interest in toys and other objects or in a certain subject. Some of the victims of ASD speak very few or no words at all, but use pictures and signs to communicate, while others are preoccupied with certain objects or items. Many victims of ASD portray a consistent adherence to some specific rules and rituals . It is also worthwhile to note that autism affects boys more than girls with the ratio being that out of every five people with the disorder, four are male (Volkmar, 2012). Research on the possible causes of autism has been done extensively and is continuing, but no clear causes have been established but scientists have been able to identify some various types of genes tha t are associated by the disorder and there also have been noticeable relationship with the disorder among close family members, indicating that genetics is a major factor (Tidmarsh and Volkmar, 2003). Research has shown that an identical twin has a 90% chance of getting ASD if the other twin has the disorder, further advancing the theory about genetics (National Institute).It has also been observed that due the presence of high levels of serotonin and other transmitters of information to the brain, ASD could be caused by their interfering with normal brain formation starting from fetal stage to later life. These substances have been found to occur in higher than normal levels in people with ASD. ASD has no known cure but therapeutic and behavioral interventions can be and have been used to bring a remedy to some of the specific symptoms observed and, where applied there have been great improvements. While symptoms may vary, it is very important that they be noted as early as possibl e so that ways to manage the disorder can be enhanced earliest possible (Tidmarsh and Volkmar, 2003). The following methods would be helpful to assist or educate a victim of ASD in the best way possible. I would emphasize on the screening and proper diagnosis of his

The Impact Of Social Networking On Our Daily Lives Essay

The Impact Of Social Networking On Our Daily Lives - Essay Example The paper tells that the development of formal and informal contacts takes place in the social networks, Facebook, Twitter, LinkedIn and Google plus. Statistics show that over 1.2 billion people use Facebook as a social network. Despite the fact that it can be termed by many as the greatest development of the twenty-first century, it is still a high predator against social values, social structures, and moral development. Most people believe firmly that social networks breed more good than evil in society. There are major positive impacts as a result of electronic information exchange. To start with is the promotion and facilitation of competition in trade. This can be achieved through harmonization of business practices, standardization of information, convenience in reaching out to sister companies and the market. Social networks have enabled consumers to maximize their freedom of choice. Organizations can, therefore, win consumers by producing only the best and also having an up t o date integrated informative system. Such as competition enhances economic growth and development. To add further on the impact of social networking to the global economics, millions of people today get employed by social institutions. These employments can be appreciated for alleviating poverty, higher standards of living and the decrease of the dependency ratio. The management of huge organizations can enjoy reduced costs of managing this can mainly be through, ease in channeling of information between and/or among branches, eased supervision, and coordination of decision making in different branches. The wind of technological social networking can also be rewarded for positive impacts on health matters. In the USA for instance, the increasing population of the old people as compared to the decreasing population of young people can be termed as one of the mysteries by the growth and development of social networking, the need of care providence increase with old age. The unavailab ility of young people to provide informal care to the old can be resolved by the use social networks. The people in need of care keep communicating with formal caregivers at the comfort of their homes. On social relations, social networking can enable people to communicate with acquaintances far away from their comfort. People can initiate, maintain and control relationships beyond geographical, political and economic boundaries. Students today can discuss with their colleagues and teachers through social networks. This has led to more products of research and academic performances on related fields. There still a myriad of other positive fruits of social networking ranging from indirect and direct improvements in job seeking, increasing the mobility of labor and taking religion to people yet unreached in the virtual world among many others. On the other hand, social networking can be termed to be a threat to the human society. To begin with, the young people are getting incapacitat ed to communicate on a face to face basis. This deprivation is a threat to the replenishing role entrusted to the family by the society.

The declining incidences of strikes in the United States and some Research Paper

The declining incidences of strikes in the United States and some possible explanations - Research Paper Example To understand the extent and causes of this phenomenon, one needs to leaf through the labor history of this country. Once the European settlements grew in America, notions of prosperity based on agricultural development slowly started to be replaced by the mineral wealth mined out from the earth. Gold and silver became the most coveted attributes and mining expeditions often ended up in looting of ancient civilizations like Aztecs and Incas. The American labour class emerged from the Native Americans who were deprived of their godly havens of Mother Nature and left to toil for a living by this new civilization. (Nicholson, 2004, p.4). Expansion of trade succeeded the crusades of 13, 14 and 15th centuries. America along with the whole world was witnessing the birth of the merchant class, the bourgeoisie. Colonies in Africa were established initially to exploit the rich natural resources but eventually the merchants realized that they could make use of the physical capabilities of the black Africans to further their commercial interests. America started importing African slaves who thereby joined the labour forces of the country. When following the civil war, slavery was finally abolished in 1865, all the free slaves got consolidated into a more visible form of working class. Thus it was the ethnic mix of natives and black slaves that formed the labouring masses of this country. Philip Yale Nicholson, writing on the labour history of USA had noted several historians observing that â€Å"the wealth produced by slavery and slave trade provided the economic foundation for the industrial revolution and that plantation slave labour was the precursor to the property-less industrial working class or proletariat.† (Nicholson, 2004, p.6) The working conditions of the early labourers were so inhuman that the human spirit in them often revolted in the form of â€Å"theft of property, flight into the wilderness or other colonies, rebellions, slowdowns, strikes, mutinies

The rising cost of health care in the united states Essay

The rising cost of health care in the united states - Essay Example With this type of healthcare cost the average person whether they are single or within a family will not be able to afford healthcare unless something is done to help them. Ginsberg cites several key factors in the rise of healthcare: This information is significant because of the many healthcare problems that are creating denials from insurance companies for the average American if they have a condition that the insurance company does not want to cover. Merrill Matthews, Executive Director, Council for Affordable Health Insurance, states that there are many reasons why healthcare is expensive. He states that the high cost of technology is one of these reasons. Many doctors upgrade their equipment and the more they do this the more expensive the healthcare is for the individual who needs it. In many cases like LASIK or bariatric surgery patients have to pay out of their pockets to get care. When they pay out of their pocket they expect more but when they are receiving healthcare that someone else pays for they tend to use more of it (par. 6). Reinhardt suggests that the administrative overhead that most hospitals and clinics have is really what is driving the cost of healthcare higher. In his article he quotes The McKinsey Global Institute study that found that administrative cost and health insurance was 21% of this higher cost; this translates in 2008 to $150 billion (par. 4). This report also said that 85% of the higher cost can be attributed to private insurance companies. The New York Times had a different opinion about the high cost saying that it was none of the regular things that people think like the aging of baby boomers or the high cost of drugs to treat disease: it is because the United States is wealthy. This editorial states that Americans use more specialists than other countries and that the specialists overuse some things like CAT scans and M.R.I machines ("The High Cost of Health

Discussion question on supply chain management and capacity management Essay

Discussion question on supply chain management and capacity management - Essay Example This serves to minimize system wide costs, and at the same time ensures satisfaction of the service levels. As such, supply chain management adds value and ensures a clear competitive advantage. Some of the objectives of this intervention are to remove assets from the balance sheet, reduce working capital, improving cash to cash cycles, and enhancing inventory turns (Ozkurt, 2013). The impact of supply chain management on the financial position of an organization assumes importance due to the fact that competition is between supply chains and not organizations. This situation is the reality of the contemporary business world. The emphasis, since the 1990s, when globalization came to the fore, has been the conveying of a product to the right place at the right time and at the minimum price (Li, Ragu – Nathan, Ragu – Nathan, & Rao, 2006, p. 107). Capacity strategy is an important principle that utilizes advanced simulation modelling to enable business organization to develop realistic and relevant capacity strategies. Moreover, such strategies are painstakingly evaluated from the operational and financial perspectives. In the context of healthcare organizations, the capacity strategy promotes the optimization of capacity in the principal departments and service lines. This salutary outcome is achieved by authenticating and developing specific strategies aimed at improvement, formulating a structure of governance, and engendering inter – disciplinary commitment (General Electric Company, 2013). With regard to adhering to a schedule of end user response times, capacity management provides information about the exact proportion of infrastructure investments required. In fact, capacity management makes it a simple task to compare vendors and establish the optimal configuration of infrastructure necessary for meeting service levels at the best cost. Another advantage is that performance

Goal Setting Worksheet Essay Example for Free

Goal Setting Worksheet Essay Review this week’s resources (for example SMART criteria, and the Career Plan Building Activities). Respond to the following in 50 to 100 words each: 1.Describe one academic goal that you have created using the SMART criteria. How do SMART criteria contribute to your academic goals? One academic goal I’ve created using the SMART criteria is trying to submit all assignments on time. The SMART criteria contributes to my academic goal by teaching me to keep myself positive. Even though I may come to a bump in the road, SMART teaches me to stay humble and tell myself that I can do it, I can achieve any goal(s) I set for myself. 2.Describe one professional/career goal you have created using the SMART criteria and Career Plan Building Activities results. How did the results of the Career Interest Profiler and Career Plan Building Activity on Competencies contribute to your professional goal development? One professional/career goal I have created using the SMART criteria and Career Plan Building Activities result was to find at least three or four people in the Healthcare Administration field, get their general outlook of the field, and see if any volunteer work is available. By doing this I will gain much knowledge, and get a chance to experience what I plan to do as my dream job. 3.Describe the stress and time-management strategies you have learned this week that will help you achieve your goals. This week I’ve learned to schedule myself to achieve any goals I set. I learned to make schedules for everything for the week and attempt to follow them. With never knowing how or what will happen throughout the week especially being eight months pregnant, writing everything down always help. For instance, to help me achieve my participation points and my discussion question responses credit, I write my responses to the discussion questions down, and throughout the week I respond to my fellow classmates responses. I do that, and then on Friday and Saturday, I type up my responses to the discussion questions and submit my homework assignments, so that’s less stress on me on making sure I receive full participation credit. 4.Describe how you will balance academic expectations and your personal and professional responsibilities. I will keep myself on a schedule, and keep myself organized to balance all my responsibilities. With academic expectations I would take at least six or seven hours out of my day a week to mainly focus on nothing but all my school work. Doing that I feel I will have ample enough time to focus on my personal and professional responsibilities. When it comes to my responsibilities, I always set aside more than enough time. I do that so if anything unexpected comes up it will not interfere with nothing else I have planned or scheduled. 5.How can understanding the importance of SMART criteria and your career interests and competencies help you move towards your career and academic goals? I feel that knowing this vital information will help me move towards my career and academic goals by motivating me. I say that because its always good to know your strengths and weaknesses. It’s good to know what you are good in or what more you can put up with, so once you get into your professional career you know what type of situations, people, and jobs to avoid. For example, if you are a person who doesn’t have the tolerance for elementary or middle school children, but your major is education, its best you get a job as a high school teacher, college professor, or work at the department of education. You wouldn’t want to get a job in the field you love, but hate the work you have to deal with, so its always good to find out what you can put up with so everyone will be happy.

Effects Autism Has On Communication Psychology Essay

Effects Autism Has On Communication Psychology Essay This research report is about Autism and the effects it has in Communication. This disorder has always been interesting to me. Autism is a developmental disorder that affects 1 in every 150 children. There are several different types of Autism but the most commonly known are Asperger Syndrome and general Autism. Asperger Syndrome is when children have problems communicating and interacting with others but have good communication skills. They can also be sensative to loud sounds, bright lights and tastes. Children with Aspergers have an obsession with one thing or any subject that they find appealing. Classical Autism is the most common of the disorders. Autism symptoms include problems with social interaction, repeating actions and phrases and difficulty with communicating in general. Autistic children become obsessed with certain subjects but lack interest in other areas. These children are known for being socially withdrawn, little emotion, and isolated. I want to know how does Com munication affect autistic people in everyday life? I recently watched a documentary on Autism, where a normal guy lived with a twenty year old Autistic boy. He wanted to put himself into an Autistic childs lifestyle and see how the most simple tasks can be some of the hardest things to do for someone who has Autism. I am interested in finding out if the things that set them off can be monitored, will it eventually stop being a problem in their lives. Autistic kids spend everyday of their lives fighting their inner thoughts and when speaking out loud. Autism has so many unanswered questions. I want to do more research and find out testimonies from people with Autism and their struggles with Communication. Autism is something I am sure everyone has been in contact with and you have not even realized it. I think by more people learning about this disorder maybe it can be improved somehow. I feel like this is a disorder that can be managed and one day the children diagnosed with it cou ld be more comfortable with themselves and the way they communicate with others. Anderson A., Litras S., Moore D.W. (2010). Using Video Self-Modelled Social Stories to Teach Social Skills to a Young Child with Autism, Autism Research and Treatment, Vol. 2010, 9 pages. This research report is the study of how video modelling and social studies effect a three year old child with Autism. In this report the researchers point out that social intervention has a crucial effect at an early age if signs of Autism are caught early. It is pointed out that if these behavoirs are caught it will be beneficial later on in life. Social Stories are used to show children with autism how to manage their behavior during social situations by describing where the activity is likely to take place, when and how it will occur, and responses the target child could display. There has also been interest in the use of video modelling, in the treatment of children with autism. Video technology appears well suited to children and fitting to the needs of children with autism. Video modelling involves a child watching specifically made video tapes of him or herself, peers or adults engaging in a behavior being taught. The effectiveness of video modelling for children with autism has been demonstrated for conversational speech, social initiations, and play-behaviors. This report will be useful to my research because it provides actual studies on children and their social behaviors. It is important in my research to have testamonies of actual field research. Bock, G., Goode, J. (2003). Autism: Neural basis and treatment possibilities. Novartis Foundation symposium, 251. Hoboken, NJ: Wiley. There have been many advances in research into the nature of autism and our concepts of autism have undergone a radical change.The view was that autism was an early stage of schizophrenia that had been caused by so-called refrigerator parenting. It became clear that it was a mistaken concept and that autism constitutes a neurodevelopmental disorder with a distinctive pattern of cognitive defects and that it is strongly genetically influenced. The point is to tackle the challenges from a range of different perspectives in the hope that a coming together of minds, and of different research strategies, may move research forward. The huge rise in diagnosed autism is a consequence of a major broadening of the concept of autism .The rise is unlikely to have been genetically determined? There have been claims that the rise is due to the use of the combined measles/mumps/rubella (MMR) vaccine but that does not seem very likely. The rise began before the introduction of MMR and it continued to rise, without any plateauing, after MMR was used with the vast majority of the population. The prevailing consensus at the moment is that autism spectrum disorders constitute a continuum extending from mild autism to severe handicap.Why is it that individuals with the broader phenotype do not have associated mental retardation and do not seem to have an increase in the rate of epilepsy, both being very characteristic correlates of autism? Th is critical essay is reporting on how people used to think Autism was not a social disorder but cause by certain diseases. I like this article because it shows how far research has come in this field and there are more humane thoughts about Autism. Luiselli, J. K. (2008). Effective practices for children with autism: Educational and behavioral support interventions that work. New York: Oxford University Press. Children who have autism require educational and treatment services. There are a many approaches currently recommended to practitioners and parents, but little is known about their efficacy. Which are the most effective in teaching skills, overcoming behavior challenges, and improving quality of life? Methods must be based in research settings, but be easily extended to real world settings where children with autism live, go to school and socialize.Identifying and validating effective practices is a difficult process, but an important one for responsible research and practice. This critical essay brings together many views on interventions for autism education and behavior. With contributors from a variety of disciplines and orientations, Effective Practices for Children with Autism presents a critical view of current practice standards, emphasizing procedures and research-to-practice applications. This book was intended for researchers and doctors in this field, the book is for eval uating educational and treatment procedures, which acknowledge the most effective ways of going about treatments of Autism. Hacking I. (2010). Autism fiction: A mirror of an internet decade. University of Toronto Quarterly 79(2), 632-655. Retrieved August 18, 2010, from Project MUSE database. In the past ten years there has been an explosion of literature fiction and non-fiction, in which autism plays a key role. This critical essay explores the diverse genre that has resulted and examines some of its effects on the evolution of our understanding of autism and on our ability to talk about autistic experience. The role of the Internet in enabling autistic people to interact with others while avoiding the difficulties of face-to-face interaction. It proposes that the public fascination with autistic texts mirrors the dominance of the Internet in daily life. Both texts and the Internet represent changes in communication. Rogers, S. J. Interventions That Facilitate Socialization in Children with Autism Journal of Autism and Developmental Disorders 2000-10-01Springer Netherlands 0162-3257 Behavioral Science 399, 409, 30, 5. Being socially handicap is one of the most defining and handicapping features of Autism. One of the most important parts in Autism research is improving social function. Many social experiments have been published in autism literature. Children with autism are responsive to a variety of interventions aimed at increasing their social engagement with others. Successful strategies such as peer tutoring have involved autistic children. Several studies have demonstrated that social engagement directly affects other important behaviors like language, even when these behaviors are not specifically targeted by the teaching program. While an area of severe involvement, social behavior is also responsive to intervention. I believe this critical essay is an important part of my research because it gives the background of Autism and extensive information on what measures need to be taken to improve the social behaviors of Autistic children. Sansosti F.J. and Powell-Smith K. A. (2008). Using computer-presented social stories and video models to increase the social communication skills of children with high-functioning autism spectrum disorders, Journal of Positive Behavior Interventions, Vol. 10, No. 3, pp. 162-178. This research report on three children with High-Functioning Autism and Aspergers Syndrome, they are the subjects of a two week research study that was done by video modelling. The data was collected twice a week through daily tasks that are not monitored. One of the main events monitored was recess. The research in this report showed that with using video modelling and social stories is helpful for children with Autism and Aspergers Syndrome. This report is helpful to my research because it shows a daily plan of how the research was done and how effective it can be if done routinely. Shute, N. (2010). Desperate for an Autism Cure. Scientific American, 303(4), 80-85. Retrieved from Nursing Allied Health Collection: Comprehensive database. The research report discusses the reliance on risky alternative therapies by parents of autistic children as valid treatments become rarer. According to the report the percentage of autistic children in the U.S. that are receiving alternative treatments is high. The author argues that many of the non-conventional therapies are unreal and that some practitioners are prescribing drugs that have never been tested for safety or efficacy in the treatment of autism. Points include how increased public awareness and the demand by parents for proven treatments have resulted in increased research funding for autism Stacey, P. (2003). The boy who loved windows: Opening the heart and mind of a child threatened with autism. Cambridge, MA: Da Capo Press. This book is a personal memoir that is written first hand about a boy with Autism. It begins with the diagnosis, through a five-year span through alternative medicine, brain research, and the work of pioneering psychiatrist Stanley Greenspan who helped bring their son into full contact with the world. In 1997 Patricia Stacey and her husband Cliff learned that their six-month-old son might never walk or talk, or even hear or see. Shocked with his prognosis they can not live with this prediction, they start on a five-year escapade that took them into the world of Autism. Their search led them to pioneering developmental psychiatrist Stanley Greenspan who helped them save their son and bring him into full contact with the world. This memoir is hopeful and gives people an insight on the way of life in a childs world with Autism. In some ways you make yourself apart of their lives instead of them living in the real world. This critical essay explores all of the ups and downs of this famil ies struggle with this social disorder. The Boy Who Loved Windows is inspiring reading for parents and professionals who care for children with autism.  

Sustainable Rural Smart Development: The Balancing Act

Sustainable Rural Smart Development: The Balancing Act Regional perspectives are changing the way we approach regional topics, including water planning, open space habitat preservation, economic development, and housing. Emerging issues, such as climate change, renewable energy, and public health, are stepping into the regional planning field[1]. Although land-use and zoning regulations remain at the local level, today regional plans have evolved to address development patterns and land use. Regional development approaches can provide understanding on the dynamics of rural and peri-urban territories, or fringe areas. Many of the standards and principles that are applied to local planning initiatives can be applied also to regional planning and some of them in the opposite direction. For example, consider the possible contributions of location theories, such as the importance of physical proximity in growth mechanisms, in the context of these fringe areas and their development. One such approach to sustainable development in rural and fringe areas is the incorporation of rural smart growth principles and integrated regional planning approaches into Sustainable Rural Smart Development Rural Smart. Rural Smart growth is: Smart, by supporting fostering knowledge transfer and innovation in farming, forestry, and rural areas, skills and promoting resource efficiency and supporting the shift towards a low-carbon and climate-resilient economy in driving economic sectors, by recognizing the role of local expertise and consider how to utilize and develop it, but also by providing incentives for social innovation promoting social inclusion, poverty reduction and economic development; Sustainable, by increasing resource efficiency, maintaining the food, feed and renewables production base, providing environmental public goods, reducing greenhouse gas emissions, enhancing carbon sequestration, and development of renewable energy projects and green infrastructure, safeguard sustainable land management, and restoring, preserving and enhancing ecosystems related to farming and forestry; and Inclusive, by unlocking local potential in promoting food-chain organization, including the processing and marketing of agricultural products, animal welfare and risk management in agriculture, expanding rural economies, growing regional markets and jobs, and broadening opportunities to accompany agricultural innovation and diversification. Rural Smart practices are adapted to specific local contexts with the participation of a broad array of stakeholders residents, businesses, developers, elected officials in decision-making processes concerning the future of their communities. In particular, considering how territorial development is envisioned today the coexistence of different land uses, and coalescence, in certain areas and their associated implications require the adoption of new approaches to development strategies that go beyond the traditional divide between the old and the new. The ASP provides a framework for subsequent subdivision and development lands in the urban fringe as part of a proactive approach applied in early stages of industrial development projects. This framework incorporates approaches to sustainable development including low-impact and cluster development resulting in a higher quality industrial development in connection to a larger community. Additional design guidelines guide development and facilitate higher performance green buildings and operations, green infrastructure, and sustainable design approaches thus encouraging developing efficient industrial facilities and processes that: Systemically optimize material, energy, and water flows throughout industrial supply chains. Maximize productive use of input resources and by-products, waste is non-productive. Minimize impacts on the environment by moving toward zero waste and emissions. Integrate sustainable design in facilities and sites. Utilize clean production and eco-efficient technologies and processes. Maximize use of renewable energy systems and sustainably produced feedstocks. Establish the business relationships to share amenities and facilities. This approach to industrial development yields a triple tier of benefits for: Business Greater resource efficiency equals decreased operating costs. Enhanced competitiveness and potential for revenue generation. Increased return on capital investments and asset value. Energy security and independence. Stronger connections with suppliers, customers, and community. Access to eco-product markets capitalizes on the growing consumer demand greener products. Reduced future costs to business and community such as clean-up liabilities. Community More sustainable industrial operations and local prosperity creation (business, jobs, and capital). Can strengthen existing business base and enhance recruiting. Reduced long-term infrastructure and operations costs. Reduced emissions resulting in improved community health. Improved community industry relations, quality job creation, and workforce attraction. Enhanced community identity through eco-branding. Strengthens local economy through regionally produced feed stocks, products, and services. Environment Less waste, emissions, and pollution. More efficient use of energy and resources results in higher levels of clean production. Superior performance, goes beyond regulatory thresholds, and can help streamline regulatory processes. Replacement of fossil based energy and materials. Increased use of renewable energy and sustainable materials. Industrial system and supply-chain pollution prevention versus facility-based approach. 1.1 Goals and Objectives The purpose of the East Industrial Hub Area Structure Plan (EIH-ASP) is to identify those lands within the plan area, as shown in Map 1, where multi-lot housing, industry / business or other types of development may be considered. The main goal of the ASP is to provide a policy framework indicating the preferred land uses, road access improvements, and servicing requirements to ensure orderly planning in the area. The ASP outlines sustainable development standards for industrial development and compatible uses in proximity of industrial development consistent with IDP and ASP policies, and the Countys Municipal Development Plan to respond to future subdivision and development proposals. In order to achieve this main goal of providing a framework for orderly, economic, diverse, and sustainable development of land amongst other things that support the benefits for business, community and the environment, this ASP Bylaw sets the following objectives: To describe the land uses for the area, both in general and with respect to specific parts of the area; To describe the density of population proposed for the area, both in general and with respect to specific parts of the area; To outline the general location of major transportation routes and public utilities; To prescribe and regulate for each part of the area the purposes for which land and buildings may be respectively subdivided, developed, and used; To implement the policies of the statutory plans of the County of Vermilion River; and To establish the procedures for making amendments to this Bylaw. The East Industrial Hub Area Structure Plan is partially located within the intermunicipal development plan area with the City of Lloydminster. Each municipality already has a number of supportive policies in place. Therefore, fostering knowledge exchange will support the overall policy harmonization work to balance, as far as possible, the differences between the pace of growth and/or the level of development. [1] EMERGING TRENDS IN REGIONAL PLANNING, PAS 586. Piro, Rocky PhD, FAICP, and Leiter, Robert FAICP, Eds, with Rooney, Sharon AICP. Chicago, IL: American Planning Association, January 2017. History of Skin Care| Cosmetic Company Analysis History of Skin Care| Cosmetic Company Analysis I. History of Skin Care Skin care is very ancient; it goes back to the prehistoric times where cave women and cave men deployed all their efforts to survive the severe weather conditions as they did not have any of the comfortable solution we benefit from today. Their skin structure was different from our skin, as it was rough enough to defend itself from sun rays and weather conditions. Even though their skin was enabled originally to fight those conditions, the prehistoric human was aware of certain skin care needs. Skincare the Ancient Civilizations Skin care for the prehistoric human was mainly associated with the relief of pain caused by severe weather conditions and sun exposure. The kind food they were eating was also one of the key causes of skin disease, as they were consuming fatty food that causes acne and skin inflammation. Human body has an impressive natural resistance and skin is considered very elastic having several layers. Human skin is greatly affected by environmental conditions; one can develop a layer of hard skin and get a tan but this process actually weaken skin barriers and decline its condition. The skin the largest organ in the human body and the most exposed to external conditions, as when it changes due to bad conditions it looses its elasticity and develop wrinkles, acne, spots and other symptoms. This is the reason why skin care is very ancient. The history of skin care in the ancient ages, show that the development of skin care remedies is related to the protection required during work performed by mankind. For example the farmers and fishermen have used skin care frequently in their history. Apparently the kind of job they were performing was inevitably exposing their skin to severe weather conditions. It was essential for these workers to preserve their skin against the environmental conditions. So the skin care products were invented to support the daily work life. Actually, it is very difficult to identify the precise time or year of skin care history. But scientist and researchers do have some information that let them determine that skincare dates back thousands of years. When we think about skin care, we generally think about the past fifty years. However, skin care has been around for thousands of years, dating back to the Ancient Egyptians. Skin care has been viewed throughout history as a compliment to beauty and hygiene. The Egyptians The human interest for beauty and appearance has been studied for thousands of years. The ancient Egyptians constitute one of the first civilizations to develop advanced skincare remedies. Researchers found that the first anti-aging methods that approached the skin from a beautifying and well being angle rather than just protection and maintenance were created in Cleopatras age. Cleopatra is famous for her skin care routine, including sour milk baths and Lactic acid for skin exfoliation. Egyptians accorded a great deal of awareness to beauty and body care and they created treatments to maintain their skin health and beauty. In Ancient Greece Beauty was identified by nudity. Greek athletes took regularly olive oil baths and powdered their bodies with sand to balance bodys temperature with the heat and also to protect their bodies from the sun (to prevent it from aging). Women as well as men moisturize their bodies with honey and olive oil to improve their skin health and appearance. Ancient Roman Hair removal was common not only for women but also among roman men. The Romans developed new methods of shaving. Beauty for them was strictly related to skin cleanness. The Romans lived in a water-rich area and took lots of baths to cleanse the skin, removing dirt and oil, and leaving it smooth. Scented oils that they extracted from plants and flowers were then applied to the skin. Bathing was the most important beauty routine for the Romans who related skin health and well being to cleanness. Beauty Hygiene Evolution Beauty and hygiene finished products began to emerge in the late nineteenth century, beginning with antiperspirants and deodorants. From the 1910s to the 1950s, a more regimented program was developed and women began exercise, diet, along with the use of cosmetics, makeup, hair, and body products. During the World War I, women learned to become independent both socially and economically. Women became part of the working class and were able to purchase more and more beauty products. During this time, Hollywood stars looks became desirable and women began to copy the looks of their favourite actresses. In the 1950s when TV became available in almost every home, advertisements were created. Sponsors of major corporations began to support TV shows and the radio. Today, the beauty industry is increasing sales significantly each year. Although ancient civilisations didnt have our technology at their fingertips, they were able to create clever, though sometimes dangerous, beauty concoctions. Nail polish originated in China around 3,000 B.C. The Chinese painted their nails with a polish made of gum arabic, egg whites, gelatin and beeswax. Ancient Egyptians made soap, soaked in milk baths to soften their skin, exfoliated with a mixture of crushed pumice stones and water and moisturized with olive oil. During this time, Egyptians also experimented with dramatic eye makeup. They smeared colorful malachite and galena over their faces and rimmed their eyes in kohl. Kohl was a paste of soot, animal fat and lead. Lead was used in cosmetics for hundreds of years. Ancient Greeks slathered lead all over their faces to whiten skin and clear blemishes. Centuries passed before people learned that lead is a dangerous ingredient with devastating side effects. Documented complications ranged from scarring to infertility to madness. FDA Regulatory The American Medical Association published â€Å"Three Cases of Lead Palsy from the Use of a Cosmetic Called Lairds Bloom of Youth.† This case study paved the way for the formation of the Food and Drug Administration (FDA) in 1906. Three decades later, Ruth DeForest Lamb, the FDAs chief education officer, published a book that documented the serious complications from beauty products. This prompted the passing of the Food, Drug and Cosmetics Act in 1938, putting cosmetics and medical devices under the FDAs control. Beauty pioneers, 1907 to 1950s At the turn of the century, the beauty industry boomed. Many of the popular companies and best-selling products of today first launched during these years. 1907: French chemist Eugene Schueller creates the first safe commercial hair dye and forms LOreal. 1909: Max Factor, often called the father of modern makeup, opens his first store in the theatre district in Los Angeles. 1910: Elizabeth Arden Salon opens on Fifth Avenue in New York City. In co-creating her signature face cream with a chemist, Elizabeth Arden (whose real name is Florence Nightingale Graham) revolutionizes the beauty industry. Science-based skincare becomes the standard, and the modern day spa is introduced. 1914: Max Factor perfects the first type of makeup for film — a â€Å"thinner greasepaint in cream form, packaged in a jar and created in 12 precisely graduated shades,† according to Procter Gamble. 1917: Maybelline founder T.L. Williams launches the first modern mascara after getting the idea from his sister Maybel. 1920s: Eyebrow pencils become popular, thanks to Hollywood star Greta Garbo. The new ingredient, hydrogenated cottonseed oil, helps the pencil glide on more easily. 1932: Brothers Charles and Joseph Revlon and chemist Charles Lachman create Revlon and launch a new kind of nail enamel. 1936: LOreals founder Schueller invents sunscreen. 1944: Miami pharmacist Benjamin Green develops sunscreen for soldiers fighting in World War II. The formula becomes Coppertone Suntan Cream. 1950s: Max Factor introduces the modern-day mascara with a tube and wand applicator. Hazel Bishop creates the first long-lasting lipstick. Skincare Today Moving into the era of Anti-aging has begun with the Baby Boomers generation who are concerned with preventing the aging process. This trend has become so popular, both men and women begun to give a lot of attention to their looks and begun to look for solutions to stop the aging clock. Plastic Surgery, the most sought after solution for both women and men, has become the biggest industry in anti-aging. Even the Plastic surgery industry is changing by moving away from more invasive procedures, such as face lifts and moving to less invasive treatments, such as injectable fillers. Because these â€Å"non-invasive† treatments are available, more and more men and women beginning with the Baby boomers into the Generations X and Y are heading into Plastic surgeons offices to look and feel younger. Laser treatments, Botox, Dysport, huyoluranic acid, restalyne that are injectable fillers are becoming the newest and greatest treatments available among billions of men and women from the 20s and up. Baby Boomers created this trend and the twenty-somethings are beginning to catch on and follow in their footsteps by preventing aging before it even begins. Physicians have been involved in creating some of the most innovative skin care solutions in the last ten years. As we move into the era of Anti-aging, Men and women are concerned with aging and their appearance. More people are looking for advanced skin care solutions. Skin care products with breakthrough ingredients are being sought after. Skin care products are developed to help prevent and heal and protect the skin from sun damage, pigmentation, fine lines, and wrinkles. If we look back throughout history we see that our ancestors have used skincare products on their faces and bodies in their purest forms. Nevertheless newer skin care products are being developed with breakthrough formulas and have very strong claims for preventing and correcting sings of aging. Today, we use some of the same skin care regimens as our ancient ancestors once did, meanwhile technology and scientific research introduced a new era of beauty. Some skincare products still use available fruits, vegetables, dairy products and fats that have been ancient secrets of hygiene, sun protection and anti-aging for thousands of centuries. Even looking back at our mothers and grandmothers skin care regimen was so simple but made a difference in our skins appearance. Egg whites in the hair and cucumbers on the eyes these ingredients appeared in skin care creams, lotions and cleansers for aging skin care programs. Skin care has been used throughout history to help achieve beauty, hygiene and maintain an attractive appearance. II. Current and Future Analyses Cosmetic Toiletries Market Background In the last decade, the cosmetics market has established a very good position and received a lot of attention around the world. The market targets consumers that are spending more and more on their appearances and skin health. The global Cosmetic Toiletries industry is currently worth $190bn, according to Euromonitors 2008 ‘Cosmetic and Toiletries World Report. This Market can be divided into five segments depending on the products use: SKINCARE: Including ‘Hand Body Care: Lotions and mosturizers and ‘Facial care: Moisturizers, cleaners, toners, Anti-aging products, etc MAKE-UP: lipsticks, lip glosses, mascaras, foundations, eye shadows etc. HYGIENE: Soaps Shower gels, deodorant, etc HAIRCARE FRAGRANCES Federal Food, Drug, and Cosmetic FDA defines cosmetics as articles intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the bodys structure or functions. This definition includes skin-care creams, lotions, powders, sprays, perfumes, lipsticks, fingernail polishes, eye and facial makeup, permanent waves, hair colors, deodorants, baby products, bath oils, bubble baths and mouthwashes, as well as any material intended for use as a component of a cosmetic product. The global cosmetics industry has a comprehensive structural growth than that of other consumer products. It aims to meet two needs: 1-the essentials (the basic hygiene) and 2-the superfluous (makeup, skincare, perfumes ). However, it is characterized by a constant rise in innovation, a promotional rate increased by signs and a continuous recruitment and consumers volatile. The Top 10 Groups in Cosmetics Toiletries Sales: LOREAL: France The LOrà ©al Group headquartered in Paris, is the worlds largest cosmetics and beauty company. LOrà ©al has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care. Loreal has five divisions: Consumers Division, Luxury Division, Professional Division, Active Cosmetics and The Body Shop. Loreal is very is active in the luxury segment with brands such as Lancà ´me International, Bià ´therme and Helena Rubinstein. LOrà ©al is also active in the dermatological and pharmaceutical fields with brands like Vichy and Inneov. Turnover: 17.063 Billion â‚ ¬ PROCTER GAMBLE: PG U.S.A PG is number two in the cosmetics industry The Procter Gamble Company manufactures and sells various consumer products worldwide. The company offers cosmetics, deodorants, feminine care, fine fragrances, hair care, personal cleansing, and skin care products. PG is present in several areas besides cosmetics. The Perfumes and Cosmetics Division consists of mainly mass market brands like Olays and some prestige brands like DDF (Doctors Dermatologic Formula) and SKII. Turnover: 13.566 billion â‚ ¬ UNILIVER: Europe U.S.A Uniliver depends on mass market sales and mainly hygiene products like the Dove brand. Turnover: 8.736 billion â‚ ¬ with a presence in several areas besides cosmetics. ESTEE LAUDER: U.S.A The Estee Lauder Companies, engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products. Està ©e Lauder is ranked the fourth group in cosmetic sales worldwide. The Està ©e Lauder Inc includes other brand names such as Bumble Bumble, Clinique, Donna Karan, Aveda, Jo Malone, La Mer, MAC cosmetics and others. Turnover: 5.459 billion â‚ ¬ AVON: U.S.A Avon is a leading global beauty company, as the worlds largest direct seller, Avon markets to women in well over 100 countries through over five million independent Avon Sales Representatives. Avons product line includes beauty products, fashion jewelry and apparel. Turnover: 5.065 Billion â‚ ¬ in cosmetics which represent 70% of the group sales activity. SHISEIDO: JAPAN Its luxury brands: Carita, Decleor, Beauty Prestige International (Issey Miyake, Jean Paul Gautier). CA: 4.289 Billion â‚ ¬ Beiersdorf: Germany with main Brands Nivea, Labello Number Seven on the global cosmetic market and works on diverse markets include: toiletries and hygiene and health (BSN Medical). Turnover: 4.284 Billion â‚ ¬ CAO: Europe With brands such as Biorà © and Jhon Frieda. Number eight on the global cosmetic market and works on diverse markets but 50% of the global turnover of the group is due to its cosmetic activity. Turnover: 3.979 Billion â‚ ¬ JHONSON JHONSON: U.S.A Johnson Johnson engages in the manufacture and sale of various products in the health care field worldwide. Its Consumer segment offers products used in the baby and kids care, skin care, oral care, wound care, and womens health care fields. Turnover: 3.677 Billion â‚ ¬ and that is only 8% of the global turnover. HENKEL: Germany Henkel has diverse activities, mainly in laundry homecare, in beauty personal care and in adhesive sealants. Beauty care brands such as Schwarzkopf for hair care and Diadermine for skincare. Turnover: 2.972 Billionâ‚ ¬ Top 20 Groups on the Cosmetic Toiletries Market in 2008 U.S. Beauty Industry Having a year of recession in the US, the beauty market witnessed a decline in all its categories. According to research from NPD Group, Total US prestige beauty sales fell by 8% to 2.9bn in 2009 (January Through May) versus the same period in 2008. The Prestige beauty sales were the most affected by the current climate with 3.3 drop in sales in 2008. This decline is the first one posted by the research Group since 1997. Prestige Make-up and skincare sales were each down by 7% in this period. Even the skincare category that was showing a stable growth showed an important change with the crisis. This decline id the premium-priced skincare sales, affected the growth of the prestige market that has been significantly impacted and witnessed the first year of decline. Meanwhile private labels shares of the Cosmetic Toiletries market grew from 2% in 2007 to 3% in 2008 according to Euromonitor. This growth was driven primarily by the appeal of lower priced products, since private label products are usually priced at least 20% lower than prestige brands. Growth was also driven by retailers, especially drug stores chains, which are introducing higher quality products with more affordable prices. The luxury brands took action to change their strategies in order to fit to the current climate and make better sales. These brands have been highlighting the value approach above everything else; since consumers need to know that they are receiving real value for their spending has been more critical than ever. The actions conducted by beauty companies were not necessarily related to discounting. They have been re-evaluating the whole concept of the total value including the quality of the product, the packaging and the total shopping experience. With the new customers scientism it was essential for brands to raise their products values. The Strategies adopted to provide a better value for customers were concentrated on higher quality products, better services, pampering and a providing the consumers with a real understanding of the benefits they are offering. One of the obvious changed was seen also in the communications strategies of beauty brands, as they have reduced their advertising budgets in traditional media in favour of online campaigns. A rise in internet beauty sales has prompted this shift. PG for example, cut overall US media spending by 18% in the first quarter of 2008 according to TNS Media Intelligence data group, reducing its TV advertising budget by around 30%. On the other hand spending on the internet ads was tripled representing 4% of the groups total advertising budget. In this context social networking sites such as Twitter have taken a new importance, as for example MAC began using Twitter to send updates on backstage New Yorks Fashion Week. Other strategies include reaching out to beauty bloggers that are gaining more and more consumers trust and are representing a big buying influence. Evidently, CT sales in the US are unlikely to show growth as previous years. Euromonitor predicts a decline of 3% inconstant value sales between 2008 and 2013. However US consumers are preparing to spending more on beauty purchases that give them a real value for their money. The economy will recover soon, and beauty brands must set up new strategies to regain their positions in the beauty market. U.S. CT Sales in 2008 By Category $bn Category Sales $bn %Change 08/07 Haircare 10.24 -1.9 Makeup 8.82 -0.6 Skincare 8.30 +1.1 Oralcare 6.09 +0.9 Fragrances 5.57 -5.2 Other 15.59 N/A Total 52.14 -0.1 Source: Euromonitor While most of CT categories showed a decline, skincare was the only category that sustained a growth with +1.1% comparing to 2008. Skincare constitute the largest category in term of the US beauty sales. With 26.4%, of the overall US beauty sales, the skincare category has a promising future with the increasing importance consumers are according to their skin health. Europe Beauty Industry Due to the current economic Climate, 2008 has been a difficult year for the European beauty market. The European Cosmetic Association released the 2008 figures last May. The report data was consolidated by Euromonitor international and cover all 27 EU member stated. The western European market maintained its leading position in 2008, followed by Asia-Pacific and North America. Brazil had the biggest growth followed by Eastern Europe. Total sales for EU plus Switzerland and Norway reached â‚ ¬70bn ($103bn). The absence of growth is attributed to the drop in sales in the fourth quarter. Overall the decrease in Western European countries was compensated by the increase in Eastern EU countries especially Russia, Bulgaria and Romania. European CT Market Annual Growth In term of Volume, the top 5 are the same as 2007: Germany 17.9%, France 14.8%, UK 13%, Italy 12.9% and Sapin 11.1 accounting for 70% of the market. Germany is still the most lucrative market, with sales close to â‚ ¬13bn and 2% growth. Makeup segments grew the most, with a special success of natural products especially mineral based. German consumers tend to pay a lot of attention to ingredients. In France, the market only grew by 0.5%. Private labels contributed to keep a stable consumption. The UK market showed a great resilience to the current economic crisis. Sales of fragrances went up 11% and makeup up 9%. In Italy, the growth was 1%. Makeup was the best category at +3%. In term of chanels Italian consumers tend to favour chemists and direct sellers. In Spain, sales went down by 1.1% as a result of the crisis. Private Labels showed the best performance. Consumers spending show a different top 5: with 235 euros/per capita, Norway is still the number one market, followed by Switzerland 222, Denmark 187, Spain 171 and Austria 168. The European average stayed at 124 euros. European CT Market 2008 Sales by Country All Categories Dropped All five CT categories recorded a sharp slowdown in their growth in comparison with 2007: Fragrances plunged from + 4.8% to +0.4%, Make-up down from +6.7% to +2.3%, Skincare was the most affected by the crisis and dropped from +5.1% to -0.7% Hair care also went from +1.5% to -0.9%, Toiletries plunged from +4% to +0.5%. With the average total Europe fell from +3.8% to +0.1% Colipa cites the good sales in Romania, Bulgaria, Denmark and Spain, which compensated for the weaker figures in western countries such as the UK, France and Germany. Skincare remained the leading category representing 25.8% of the total sales. Toiletries came second with 24.4%, followed by haircare 22.2%, fragrances 15.3% and makeup 12.4%. Change in European Markets by Product Category (%08/07) Skincare Market Structure Skin care is a dynamic, rapidly evolving fragmented market with well established players, some good marketers, old companies, and new ventures. Consumers are well informed and demanding new products which offer more than just the functional benefits. Sensory and emotional features also play a very important role in the total product package. Baby boomers are still the core consumers, but the next generation in their 40s and beauty obsessed youth are also great potential customers for skin care industry. Product innovation is the driving force and the differentiation between mass market and premium category is becoming vague. Besides traditional retailer market supermarket, drug store and mass merchandise, skin care products are now also sold through professional channels like spas, dermatologists office, and plastic surgery clinics. According to Federal Food, Drug, and Cosmetic (FDC) Act, cosmetics and their ingredients are not required to undergo approval before they are sold to the public. Skin care product sales by mass marketers are increasing especially with the development of new products that claim to have same benefits of premium products with affordable prices. Department stores account are losing market share to other retailers such as drug stores, and professional circuits where sales of skin care products are significantly increasing. The Skincare Industry Segments Natural: there is no actual definition of natural. All ingredients are chemicals by definition. Derived ingredients are unnatural both according to the original substance and the method of derivation. Organic certified: an independent party guarantee of an organic claim. Certified organic products must contain a minimum of 95% organic ingredients excluding water and salt/minerals, with a small allowance for natural, non-organic ingredients that must comply with very rigorous processing criteria. Professional skin care brands: dermatological and clinical brands sold in outlets such as spas, dermatologists offices, plastic surgery clinics, and other professional channels. Cosmeceuticals Nutraceuticals: The term â€Å"cosmeceutical† was introduced for the first time by the dermatological professor Albert Kligman in the late 70s, to describe agent that are applied to the skin that are more active than cosmetics but not so active that they have uncomfortable or harmful side effects. Cosmeceuticals are the hybrids products between cosmetics and drugs, for topical application S. Cosmeceutical products are formulated with biologically active ingredients claiming to have medical or drug-like benefits. This market was initialised in the United States by dermatological doctors like Dr. Perricone and Dr. Murad who declinated their formulas through their own brands. At present the term has no regulatory standing, and the FDA does not recognize it, therefore these products do not need any form of additional regulatory. It is used more in a marketing context to highlight formulations or ingredients that claim to have perceptible effects on the skins structure and appearance. â€Å"Nutraceuticals† is emerging in the form of nutraceuticals-products taken internally in order to obtain an external skin care benefit. Because the skin is such an efficient barrier, and its upper layer has no blood supply, its difficult to get nutrients and other vital materials from the skins surface down into the deeper layer of the epidermis, where the cells are nourished. That is why nutraceuticals are vital to complete the role of topical application as they nourish the skin from within. The Skincare Market Metrics The global skin care market constitutes that largest category in the Cosmetic and Toiletries industry and is predicted to show 7% annual growth according to data from Euromonitor International. This market is driven by an aging population, growing consumer prosperity and the increasing importance of the emerging markets, according to a report by Global Industry Analysts. Skin care market shows a significant growth, mainly due to growth of anti aging products. Currently anti-aging products are the first category in sales and Hand body is expected to be second largest after that. Europe and U.S. represent the largest regions in global skincare market. Asia pacific is an important market for skin care. Japan has a large and affluent market, with beauty routines involving 5 or more steps in comparison to North American or European women who use a 3 step regimen. China is the second largest market in the region. Skin care is the largest category in the global CT market and it maintains a stable growth rates with a fluctuation due to the economic crisis. With sales up 6.8% in the overall market, facial skin care is the most profitable, but we are also seeing manufacturers such as LOreal and PG extending their facial brands to other parts of the body as the hand and body care is stating an important growth. Firming/anti-cellulite body care enjoyed growth of approximately 9.5% in 2008, making it the worlds most dynamic skin care sector and pinpointing to a growing consumer obsession with body-focused skin care. Other factors fueling skin cares growth in 2008 are the continued obsession with anti-aging products and Mens skin care. Skin care continues to be a core category. Skin care industry market retailing is confronted with changes in product segment, market segmentation, consumer preference and taste changes etc. Research and development are driving the creation of new generation of high-tech, innovative products. New technology, especially Internet, is providing new marketing tools for promotion and sale of skin care products. The Anti Aging Segment On a worldwide dynamic skincare market we do notice in spite of the dynamism that there is an erratic growth depending on the market segment. We notice that the anti aging category represents one of the highest growth rates in the beauty industry. The anti-aging segment is characterized typically into boomers and the youth anti-aging market. These markets vary in terms of products and service, market structure, and positioning. The global population of 200 million boomers is growing at 38%, in comparison with to the population, which is showing a 13% growth. This significant growth is making the boomer population more appealing for anti-aging business. Anti-aging groups are adjusting their strategies while targeting the boomer market, which differs with race, sex, income level, family status, young and old boomers, insurance status, and distribution channels; we see that companies interests in this market is making a big shift in products offers in term of innovation and high technologies that allow them to offer right, proper and effective products for this particular segment.

Assassins Creed in Popular Video Game Culture Essay -- Globalist Agend

Video games have risen in popularity in America the past couple decades where popular gaming franchises influence or reflect modern American culture. Many video game franchises are popular but one franchise that has stood out in video game media is Assassin's Creed. Assassin's Creed is a franchise that consists of video games, spinoffs, comics, graphic novels, animated films, figurines, weapon replicas, clothing, and other merchandise. Only focusing on the video game branch of the franchise, the series began in 2007 with its first installment released. The franchise was planned out as a spin-off for the Prince of Persia series but developed into their own franchise. Currently there are seven main games in the franchise all of which have historical fiction, action-adventure, and stealth genres. The games feature dense narratives, historical buildings with the ability to climb freely on them, and the iconic hidden blade. Since the first game, roughly around 57 million copies of the fr anchise were sold world wide (â€Å"About Ubisoft†). Compared to other popular franchises such as Grant Theft Auto, that sold 150 million, and Halo, that sold 50 million, Assassin's Creed franchise has its fair share of popularity. Not focusing on only statistics, go to any video game convention and you would most likely see people dressed up as assassins or see merchandise of the franchise. So in video game culture now Assassin's Creed seems fairly popular. Considering how popular Assassin's Creed is in America, the game has aspects that reflect common ideas, morals, and traits that are present in American culture as well as other popular American media. The most obvious trend Assassin's Creed has is the violent aspects in the game. Assassin’s Creed is ... ... America, 10 Sep. 2009. Web. 28 Nov. 2013. An article by Michael Shermer explaining a reason why Americans might believe in conspiracies. I will use this source to describe the conspiracy trends in American media. It relates to the trend in Assassin's Creed with the concept of Assassins vs Templars and all the conspiracy theories in the historical parts of the game and partly in the modern aspect. This will help me come up with a theory on why people might like this trend and synthesize what it says about our culture. â€Å"Top 100 Most Popular Games.† G4TV. NBCUniversal. 2013. Web. 28 Nov. 2013. A brief list of the top hundred popular games that sold in 2012. This the list is valid because other sources, such as GameRadar and IGN, have similar lists with the same games. I am simply using this source to point out the amount of violent games that are popular.

The Absolute Evil of Iago in Shakespeares Othello Essays -- Essays on

The Absolute Evil of Iago in Othello    What marks consummate villainy is the willingness to be absolutely evil-to have no qualms about being diabolical and no strains of human morality.   Because feeling for another leads one to experience guilt, even an iota of empathy is a character flaw that will lead to the downfall of a villain.   To succeed, the villain needs to emulate the character Iago in Othello, who consistently works his evil throughout the whole play and does not slip until the end, when there is simply no way he can turn the situation to his advantage.   Iago is a model for the ultimate villain because he operates on a self-styled level of morality, such that he never doubts his actions, however diabolical the actions seem to the audience.   The rational person is capable of this emulation, for rationality is the ability to reason out a new and yet coherent order: a new order of values and beliefs that constitute his own system of mores.   Convinced of this self-devised system, the villain is able to convincingly impose it upon others and therefore, to manipulate them towards advancing his cause.   Reason also empowers the villain with an aptitude for discerning an order in the midst of chaos and turning adversity into good fortune. With a self-defined strand of logic and reasoning, the villain fashions a code of 'ethics' and 'morality' fitting to his purposes, which makes his malice tolerable to him.   The rational mind can utilise logic and reasoning to arrange values and beliefs in an order that is credible, and therefore irrefutable to the self.   Reasonable, therefore believable and irrefutable-this customised moral code is convincing, and from this conviction, the villain will not be bothered by the morality ... ..., Inc., n. d. Fergusson, Francis. "Macbeth as the Imitation of an Action." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964. Frye, Northrop. Fools of Time: Studies in Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1967. Greenblatt, Stephen. "Introduction to Macbeth." The Norton Shakespeare. New York: Norton, 1997. 2555-63. Knights, L.C. "Macbeth." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964. Lamb, Charles. On the Tragedies of Shakespeare. N.p.: n.p.. 1811. Rpt in Shakespearean Tragedy. Bratchell, D. F. New York, NY: Routledge, 1990. Mack, Maynard. Everybody's Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993.

Conduct Disorder Essay -- essays research papers

My hypothesis on conduct disorder in children can lead to criminal activity in adulthood. The research that was conducted from this question was that of Memorial University of Newfoundland, the Department of Psychology. Sampson and Laub (1997) discussed conduct disorder as not being a single cause of adult criminal behavior, but instead the start to what they termed as a life of â€Å"cumulative disadvantage†. The conduct disorder might indeed be the initial cause of problems, but may be replaced by the effects of disapproving, negative reactions from others.   Ã‚  Ã‚  Ã‚  Ã‚  Based on prior research, Kratzer and Hodgins (1997) were aware of the association between conduct problems in childhood and adult criminal behavior. Children were divided into four groups. The first three groups were based on where conduct problems were displayed. The first group was made up of children who displayed conduct problems in school. The children’s behavior was rated by their teachers in the sixth grade and again in the ninth grade on a three point scale. For the second group a child was considered to have a conduct problem in the community if they had been referred to the Child Welfare Committee as having conduct problems, (such as theft, larceny, vandalism, and substance abuse) before the age of 15 years old. The third group were children who displayed conduct problems in both the community and in school. Finally, the fourth group was made up of children who did not display any con...

Developmental Stages Essay

Erik Erikson’s theory of psychosocial development describes the impact of social experience across the whole lifespan. He believed that personality develops in a series of stages. In his theory he explains eight stages through which a healthy developing human should pass from infancy to late adulthood. According to Erikson (1950), â€Å"Each stage builds on the successful completion of earlier stages. The challenges of stages not successfully completed may be expected to reappear as problems in the future†. In Erikson’s first stage, infancy (birth to 18 months), he centers on the concept of trust vs. mistrust where the infants basic needs are being met. During this stage, the child’s relative understanding of the world and society comes from parents/primary caregiver. Infants are especially dependant for food, sustenance, and comfort. According to Erikson (1950), the major developmental task in infancy is to learn whether or not other people, especially primary caregivers, regularly satisfy basic needs. If caregivers are consistent sources of food, comfort, and affection, an infant learns to trust that others are trustworthy. If they are neglectful, or perhaps even abusive, the infant instead learns mistrust in that the world is in an undependable, unpredictable, and possibly dangerous place. As an infant, I was fortunate to experience the love and nurturing that was needed to gain trust from my caregivers. My mother would rock me to sleep while singing or reading to me. As a result, I developed a passion for music and reading. My parents made me feel like everything was going to be alright. I still believe no matter what happens that eventually everything is going to be alright. In Erikson’s second developmental stage, Early Childhood (18 Months to 3 years), he asserts that a child begins to explore his surroundings after they gain control of eliminative functions and motor abilities (Harder, 2002). A child has the opportunity to build self-esteem and autonomy as he gain more control over our bodies and acquire new skills (learning right from wrong). In this stage the parents or primary caregivers help the child by being patient and encouraging, which fosters autonomy in the child. Parents or caregivers who are highly restrictive are more likely to instill in the child with a sense of doubt and reluctance to attempt new challenges. My parents allowed me to explore but not to the point where my safety was in jeopardy. They popped my hand if I reached for the socket, floor heater, ashtray, or anything else that was in harm’s way. It was during this stage of my life that I received praise for things that I accomplished; for instance, using the potty and putting my toys away. I learned how to master certain skills for myself. Erikson believes that the third stage, Play Age (3 to 5 years), is essential to a healthy child. It is during this time that children really learn what they live. They want to imitate adults and others around them. This is the stage where most healthy children begin to broaden their skills through active play of all sorts, including fantasy. They also learn to cooperate with others and to lead as well as follow. Young children in this category face the challenge of initiative versus guilt. Nevertheless, Erikson (1968) said that at this stage children usually become involved in the classic â€Å"Oedipal struggle† and resolve these struggles through â€Å"social role identification†. As a result, the child can be immobilized by guilt. According to Erikson (1950) the child is fearful, hangs on the fringe of groups, continues to depend unduly on adults, and is restricted both in the development of play skills and in imagination. As a child, I remember walking in my mother’s shoes when she was not wearing them. We played dress up and pretended we were queens. My basic family was the most significant relationship. In Erik Erikson’s fourth stage, School Age (6 to 12 years), children are capable of creating, learning and accomplishing new task (Harder, 2002). They are becoming more aware of themselves as individuals and, as a result, they become more reasonable to share and cooperate. â€Å"They work hard at being responsible, being good and doing it right† (Allen & Marotz, 2003). Allen & Marotz (2003) also list some perceptual cognitive developmental traits specific for this age group. Children understand the concepts of space and time in more logical, practical ways and begin to gain a better understanding of cause and effect and calendar time. At this stage, children are eager to learn and accomplish more complex skills such as reading, writing, and telling time. They also get to form moral values, recognize cultural and individual differences and are able to manage most of their personal needs and grooming with minimal assistance (Allen & Marotz, 2003). At this stage, children might express their independence by being disobedient, using back talk, and being rebellious. For myself, I became disobedient but it didn’t take much for them to get me back on track. My parents only had to spank me several times in my life and never for the same thing. If children are encouraged to make and do things and are then praised for their accomplishments, they begin to demonstrate industry by being diligent, preserving at tasks until completed and putting work before pleasure. On the other hand, if children are punished or ridiculed for their efforts or if they feel they are not meeting others (teachers/parents) expectations, they develop feelings of inferiority about their capabilities. In Erikson’s fifth stage, Adolescence (12 to 18 years), he believes up to this stage development mostly depends upon what is done to us. From here on out what we do determines our development (Harder, 2002). The concept of identity vs. role confusion is used in that it is where a child is neither a child nor an adult. The adolescent is concerned with how they appear to others. This is when what was learned early on play an important part of how an adolescent see themselves. For example, if a child learned mistrust in infancy, shame in early childhood, guilt at play age, and inferiority at school age, what are the chances of this child having a positive image of themselves as an adolescent? Our task is to discover who we are as individuals separate from family. As they make the transition from childhood to adulthood, adolescents ponder the roles they will play in the adult world. Initially, they are apt to experience some role confusion- mixed ideas and feelings about the speci fic ways in which they will fit into society- and may experiment with a variety of behaviors and activities. At this stage in my life my Grandma taught me some very valuable things. My grandma farmed a beautiful garden which she kept me involved with. From tiling the land, planting the seeds, and watering the garden I learned a great deal. Not only did I learn about vegetation, I learned about life. My grandma taught me the valuable lesson of reaping what you have sown and how one bad fruit can spoil the whole bunch. I also learned that you have to believe in yourself, as well as believe in a Higher Power. My grandma taught me how to live off the land, but most importantly, she showed me by being a good example for me to follow. Erikson (1968) is credited with coining the term â€Å"identity crisis† because each stage that came before and that follows has its own ‘crisis’, but even more so now, for this marks the transition from childhood to adulthood. It is necessary for this passage to take place because throughout infancy and childhood a person forms much identificati on. As a marked turning point in human development, it seems to be the reconciliation between the person one has come to be and the person society expects him to become. An emerging sense of self will be established by forging past experiences with anticipations of the future. In relation to the eight life stages as a whole, the fifth stage corresponds to the crossroads, a time of great change of the body as well as the mind. Youth is a bridge between childhood and adulthood. Currently, I find myself in Erik Erikson’s sixth stage of development, Young Adulthood (18 to 35 years). Erikson (1950) expressed that young adults are in a stage of intimacy versus isolation. The Intimacy vs. Isolation conflict is emphasized around the ages of 20 to 34. At the start of this stage, identity vs. role confusion is coming to an end, and it still lingers at the foundation of the next stage (Erikson, 1950). In this stage individuals develop intimate and close relationships with others (Crandell, C randell, & Vander Zanden, 2009). I find myself struggling with this particular concept extensively. With the type of personality that I have, I constantly look for everyone to â€Å"like† me; therefore I never really established a close and intimate relationship with a significant person that means anything. Zucker, Ostrove, & Stewart, (2002) reported that identity certainty may continue to increase over the course of adulthood. I am finding that having tried to make people â€Å"like† me that I lost a part of myself. I lost who I was. In finally having the chance to really experience life with someone who loves me for me, I can focus on doing things for myself as well as doing things for my significant other as well, thus making us both happy in our relationship. Erikson (1950) also argues that â€Å"Intimacy has a counterpart he calls distantiation which is the readiness to isolate and, if necessary, to destroy those forces and people whose essence seems dangerous to our own, and whose territory seems to encroach on the extent of one’s intimate relationsâ₠¬ . Once people have established their identities, they are ready to make long-term commitments to others. If people cannot form these intimate relationships (perhaps because of their own needs) a sense of isolation may result. In comparing Kohlberg’s and Erikson’s developmental theories, I discovered that I can relate my life to both theories. There have been both internal (Erikson) and external (Kohlberg) forces that have affected my life. Internally, it was the nurturing and love I received from my Grandmother as a child. She also taught me life lessons. Externally, I watched my grandmother care for her grandmother. It gave me a love and passion for caring for the elderly, not realizing that it was also teaching me how to care for her when she could no longer care for herself. In the mention of Erikson’s â€Å"identity crisis†, I realize that most of my life stages were identified by such crises. At the age of 5, I experienced abandonment and rejection from my father. This shaped my childhood and adolescent years around seeking to hurt before being hurt and also looking for love and attention in others. I learned that a child who grows up not receiving a lot of love and affection may later in life look for love in all the wrong places, thus leading to promiscuous behavior, gang involvement, and /or drug use to fill the void. Subsequently, as an adult I found it hard to acquire and maintain intimate relationships. Kohlberg’s moral development theory focuses more on reasoning. Though growing up I never tried to figure out why I was the way I was or why I did the things I did for attention or to get my way, I have begun to look at the reasons behind those actions and have started to correct the negative characteristics of my being. Other factors come into play when speaking of the developmental stages of one’s life. These factors include gender differences, environmental, cultural, and ethnical influences. My father, not having nurturing abilities, failed to realize or comprehend the devastation and effects of his leaving the home had on me. Environmentally, most of us lived off of the land and were friendly to each other. However, most of the environment was that of country living and also racial separation. Culturally, our elderly were not placed in nursing homes but remained in the home to be cared for by family. My grandmother cared for her grandmother who cared for her daughter, one not absent from the other. My grandma instilled in me many morals and values that influenced my behavior today. In conclusion, Erikson’s stages of psychosocial development theorize that there are certain accomplishments that one must encounter to successfully move to the next stage in life. His findings have shown that, in life, sometimes it requires an â€Å"identity crisis† to force an individual into another stage so that person may keep moving forward. There are many different aspects of his psychosocial stages that can shape a person into a healthy human being. Personally, I feel that as growing through each stage of my life according to Erikson, I am on my way to being the perfect role model for his theory. References Allen, K. E., & Marotz, L. R. (2003). Developmental profiles (4th ed.). Albany, NY: Delmar. Crain, W. C. (1985). Theories of development. New Jersey:Prentice Hall. pp.118-136 Crandell, T. L., Crandell, C. H., & Vander Zanden, J. W. (2009). Human development (9th ed.).Boston: McGraw-Hill Higher Education Erikson, E. H. (1950). Childhood and society. New York: Norton; Triad/Paladin (1977), p. 242. Erikson, E. H. (1968). Identity, youth and crisis. New York: Norton, p. 54 Harder, A. F. (2002). The developmental stages of Erik Erikson. Retrieved from www.learningplaceonline.com/stages/organize/Erikson.html Stevens, R. (1983). Erik Erikson, an introduction. New York, NY: St. Martin’s Press. Retrieved from http://openlibrary.org/books/OL3161476M/Erik_Erikson_an_introduction Zucker, A. N., Ostrove, J. M., & Stewart, A. J. (2002) College-educated women’s personality development in adulthood: Perceptions and age difference. Psychology and Aging. 17(2), 236-244.