Charles Perrault Bio Essay Example for Free

Charles Perrault Bio Essay Charles Perrault is a famous French poet and author recognized for writing the Mother Goose fairy tales. He was the seventh child from his father Pierre Perrault and mother Paquette Le Clerc, born on January 12 of 1628 in Paris, France and then died and indefinite death which means it is undefined that was on May 16, 1703. He was a Roman Catholic. He married Marie Guichon in 1672 when she was nineteen years old, with her he had three children and when delivering the third one Marie passed while giving birth in 1678, which left them to be married for only six years. After her death Perrault never remarried. Career wise Perrault didn’t start out as a poet; he was actually a lawyer who was in charge of royal buildings in 1660. Perrault also took a huge share in the making of the Academy of Sciences and the renewal of the Academy of Painting. But then later on he worked in the Academic Franà §aise where he played an important role of literacy disagreement as many know today had to do with the clash between the Ancients and the Moderns, to which Charles coincided with the Moderns. Perrault then decided he was going to spend the rest of his lifetime promoting the education of literature and the arts. Where then he started to become a well-known as a poet with stories such as â€Å"Red Riding Hood†, â€Å"Puss in Boots†, â€Å"Cinderella†, and â€Å"Donkeyskin†. â€Å"Donkeyskin† is a famous French literacy and was republished by Perrault in 1697 with a little help from Andrew Lang another popular poet. â€Å"Donkeyskin† was the French version of Cinderella. There are plenty of versions of â€Å"Donkeyskin† but Perrault’s is the most well-known and made him popular.

The American Dream vs The American Myth :: Essays on the American Dream

  Ã‚  Ã‚  Ã‚  Ã‚  After being stuck en route for an enormously long period of time, would you think that the destination had better be worth all the time spent getting there? Many people would say yes. Think about it. If you were on a journey which lasted months, possibly years of your life, you would want to arrive at your destination seeing the same thing you had dreamt of during the trip. What if, when you got there, you discovered that the dream was actually a myth? The American settlers discovered just that. Is this not similar to High School? Everybody has a specific view, or dream, of High School that very first day they walk in as a freshman. How often is this dream a realistic one?   Ã‚  Ã‚  Ã‚  Ã‚  Take, for instance, the first settlers in Jamestown. These people came solely for capitalistic purposes. They figured that if they developed settlements, they would surely profit. With this goal taking over all others in their minds, they did not survive. Many factors contributed to this. For example, the settlers were not prepared for the new area. They believed that they could walk right in and succeed. What they did not realize, however, is that they needed to prepare more. They settled on a horrible piece of land, which killed many off due to sickness. They weren’t able to take care of themselves, as they figured that the Indians would provide cheap labor. The settlers were proved wrong, as the Indians rebelled against the Europeans in raids. Settlers in Jamestown were not prepared for America, thus leading to their downfall. High School can be directly related to Jamestown. Every year, many freshmen catch themselves doing a complete turn-around soon after the year begins. Freshmen usually split into different cliques soon after High School starts. These cliques are usually groups of people with similar interests, whether it is fashion, sports, or math club. All through Middle School, the children were guided along by the administration. This leads them to believe that High School will be the same way. Once in High School, many feel lost and unprepared. The first day of High School, many freshman get to the lunch room, sit at their tables, and wait to be called up to the lunch lines. They were pampered all through their earlier schooling, so they figured that they would be told when to go eat.

Cafe de Coral Marketing Paper Essay

1. Introduction Background information This marketing plan is base on the quick service restaurant in Hong Kong market and the Cafà © de Coral Group is focus in this plan. The Group was incorporated in October 1968, it is principally engaged in the food and catering industry as largest Chinese quick service restaurant group, maintaining a publicly recognized leadership position in the mass-market, quick service restaurant chain business, with vertical and horizontal diversification towards the food services, food processing and distribution, catering and hospitality sectors in Hong Kong. It has prospered through the concept of customer oriented by increasing the environmental, product and services qualities. Besides, it combines the Chinese and Western food cultural in order to create the fashion of fast casual dining for health and nutritional lifestyle and provide a modern and warm experience for the customers. 2. Current Market Situation 3.1 Market Analysis Cafà © de Coral is a major Chinese quick service restaurant chain in Hong Kong. Following is an overview of the potential in the catering market and a specific review of the fast food restaurant market. (a) Overview of the opportunities in the catering market * Hong Kong probably is the most welcomed tourist attraction in Asia. By the forecast of the World Tourism Organization, Hong Kong is the fifth most frequently visited destination in the world, accounted for 57 million  visitors per year by year 2020 (InvestHK, 2012). * The majority of tourist population is come from the Mainland China (InvestHK, 2012) and this would probably flavors the Chinese style cuisine or catering services. * The persistence of inflation in Hong Kong may induce the demand of fast food instead of ordinary or luxury cuisines. (b) Specific review of the fast food restaurant market * There are 15,757 fast food shop establishments in Hong Kong, hiring for 41,319 people (InvestHK, 2012). * According to a survey sponsored by Mingpao and conducted by the Chinese University of Hong Kong(2011), Cafà © de Coral acquired the titles of â€Å"most mentioned catering brand† and â€Å"most beloved catering brand† among the three major fast food chains (namely Cafà © de Coral, Maxims and Fairwood). * Cafà © de Coral is keeping expanding its market share in both catering market and specifically the fast food market. In year 2010, Cafà © de Coral has expanded its market share in fast food market successfully to 24.8% and in catering market to 4.6%(Commercial Radio, 2010). 3.2 Company Analysis The Group was incorporated in October 1968 and went public in July 1986 on the Stock Exchange of Hong Kong, which was the first of its kind at the time of listing. In October 2001, it was appointed as one of the top 200 constituents of The Hang Seng Composite Index Series. After 42 years of development, it has become the market leader in the Hong Kong fast food industry with over 24.8% market share in the Quick Service Restaurant segment and 4.6% of the total dining out industry in Hong Kong. Its business operation spans over 2 continents with more than 300 operating units in Hong Kong. Over the past years, the Group advanced in strides in profit performance and in its business dimensions. The continuous business growth records over the years speak for itself, recording multiple growths in terms of market capitalization, turnover, profits, employees and net assets value. The Group’s market cap increased by over 20 times, turnover by over 19 times,  profit by over 14 times and net assets by over 51 times since listing, with a dedicated workforce of 6,500. 3.3 SWOT Analysis 2.3.1 Strengths (a) Product Diversity The Group’s menu regularly rotated to maintain a variety of choices and to meet the taste and budgets of customers. Products on menu range from western cuisine to traditional Chinese dishes. New and seasonal products for each time segment are introduced regularly. (b) Strong Advertising â€Å"A Hundred Points of Excellence† has been the commitment to customers and is now a household catch phrase. As part of on-going campaign to strengthen the Cafà © de Coral brand, proactive advertising campaigns are launched on a continual basis. Through the campaign, the brand image has been further enhanced by positioning Cafà © de Coral as a place not just for best taste and value meals but also a popular meeting place for all walks of life. 2.3.2 Weakness (a) Relatively High Selling Price The food price of Cafà © de Coral is high in generally by comparing with the local style cha chaan teng and fast food restaurant in Hong Kong. This makes a comparative disadvantage for the Group. (b) Bad Public Relation In 2010, Cafà © de Coral has offered its staffs that they must forfeit their paid lunch break of approximately 45 minutes a day, a net cut in their pay. Political parties, unions, religious groups and students’ unions of universities, had organized and boycott Cafà © de Coral. After that, Cafà © de Coral had label as â€Å"Too Acrimonious†. 2.3.3 Opportunities (a) Individual Visits The number of individual visitor from mainland China keep increasing, and most of the visitors from mainland China flavor the Chinese style cuisine or catering services like Cafà © de Coral’s dishes. (c) Inflation in Hong Kong The persistence of inflation in Hong Kong may induce the demand of fast food instead of ordinary or luxury cuisines. As Cafà © de Coral maintaining a publicly recognized leadership position in fast food chains which benefits from increasing demand of fast food. 2.3.4 Threats (a) High Rental Cost The rent in Hong Kong is almost the highest among the world. According to the report of SingTao, about 40% of production cost is rental cost. And the rental cost keeps increase every year by 30% to 50%. Some of the restaurant cannot afford the high rental cost and go bankrupt in recent year. (b) Price of Ingredient Increase Under persistence of the appreciation in RMB, the price of food ingredient keeps increasing. According to the report of SingTao, the price of food ingredient increasing by 25% which is 35% to 45% of the production cost. 3.4 Competitor Analysis There are two major direct competitor in Hong Kong include Maxim and Fairwood. And there are some other indirect competitor including international chain fast food restaurant, Chinese restaurant, local style cha chaan teng, etc. Fairwood’s quick service restaurants serve mainly Chinese food. Its menu is frequently changed with seasonal favorites. Despite its Chinese predominance, its menu is enriched by the adoption of Western dishes that have been carefully redesigned to suit local tastes in order to enhance its  attractiveness. Also, Fairwood’s philosophy has always been to provide a wide range of good quality Chinese and Western cuisine at affordable prices in a bright, clean and modern ambience. Maxim’s quick service restaurants are bringing to customers a variety of quality dishes, a new interior and comfortable dining environment. Also, Maxim’s philosophy is â€Å"Whole-Hearted Mission† that is to surprise, delight and inspire customers with a unique dining experience. International chain fast food restaurant like McDonald, KFC are indirect competitor of Cafà © de Coral. These types of fast food restaurant are western style, usually with French fries and hamburger. Their target customers are general public with different nationality and culture. And they are especially focus on young people market. Chinese restaurants are focus on the middle age and elder market. They provide traditional Chinese dished like dim sum for customer. They are not position as quick service restaurant and they provide a place for customer eating slowly and chatting with family, friends and co-workers. Local style cha chaan teng are focus on low-mid income working class market. They are quick service restaurant provide affordable dishes for customer. The envirnment of cha chaan teng are crowded and noisy which is not suitable for having a relaxing and comfortable dinning experience. 3.5 Customer Analysis 2.5.1Market Segments (a) Segment A – Visitor from China: The segment consists of visitors who are Chinese residents and having a Chinese style eating habit. (b) Segment B – Family: The segment consists of people who usually have dinner outside and do not cook their dinner at home with small family size. (c) Segment C – Teenager and young adult: The segment consists of people who ages are between 15 and 45 and they enjoy gathering with friend. 2.5.2 Bases or variables of Segmentation used (a) Geographic Segmentation: Geographic segmentation divides the market of Hong Kong into group base on the variables of â€Å"Region†. Since the target customer of Cafà © de Coral are local low-mid income working class and visitor from mainland China, public housing estate and shopping plazas are preference in this segment. And the groups which segment out from the market are luxury residential areas and mid-level area. (b) Demographic Segmentation: â€Å"Age† and â€Å"Family Size† are the key variables used in this segment. As Cafà © de Coral adoption of Western dishes into the menu and have fusion of Chinese and Western food cultural which is suitable for the teenager and young adult, ages are between 15 and 45, and elder people do not prefer in this type of dishes. So â€Å"Age† is selected as a key variable. As most of family in Hong Kong are small in size and some of the family do not like to cook due to the hustle and bustle city live in Hong Kong. These families prefer having dinner outside and Cafà © de Coral offer them a moment of leisure, relaxation and warm experience to go with the delicious dishes. So â€Å"Family Size† is selected as a key variable. (c) Psychographic Segmentation: â€Å"Income† and â€Å"Lifestyle† are the key variables used in this segment. As the consumer behaviors and preferences of food will be affected by income. Local low-mid income working class will choose quick service restaurant with  affordable price due to the hustle and bustle city live in Hong Kong as a place of meeting place with friends and co-workers. So â€Å"Income† is selected as a key variable. As Hong Kong is an international city, people prefer a modern experience with fusion of Chinese and Western food cultural. Cafà © de Coral creates a fashion, health and nutritional dinning lifestyle for customers to gather with friends with warm and joyful experience. So â€Å"Lifestyle† is selected as a key variable. (d) Behavioral Segmentation: â€Å"Benefits† is the key variable used in this segment. As city life in Hong Kong is hustle and bustle, convenient and speedy are very important factors for customer to choose a restaurant in order to save their time. Also, Cafà © de Coral prospered through the concept of customer oriented by increasing the product and services qualities which make Cafà © de Coral publicly recognized leadership position in the mass-market. 3. Target Market And Positioning 3.1 Recommended target market Teenager and young adult are recommended as a target market. Since teenager and young adult enjoy gathering friends in restaurant and prefer a wide range of good quality dishes at affordable prices and a bright, clean and modern ambience. As Cafà © de coral adoption of Western dishes into the menu and have fusion of Chinese and Western food cultural with the fashion of fast casual dining for health and nutritional lifestyle and provide a modern and joyful experience for customers, it is suitable for Cafà © de Coral to focus on teenager and young adult market. 3.2 Recommended position As teenager and young adult are selected as target market, Cafà © de Coral is  recommended to position as a diversified, health and energetic quick services restaurant. Since teenager and young adult are keen on having new experience, diversified dishes can satisfy their wants. Also, teenager and young adult are caring about their body shape, appearance and style, health and energetic dishes can satisfy their wants and fulfill their perception. 4. Market Objectives 5.6 Build up a diversified, health and energetic brand image In order to build up a diversified, health and energetic brand image, Cafà © de Coral can make some advertisement in the internet and invite some young artist and singer to promote the new image. Cafà © de Coral can have some seasonal theme interior design for different western festival and play some soft but popular songs. This enhances the attractiveness of Cafà © de Coral as a good choice for young people gathering with friends. 4.2 Design more new diversified, health and energetic menu The menu may have more high fiber and low fat dishes which fits the image of health and energetic. Also the menus can have different seasonal and festival theme in order to satisfy the wants of diversification for young people. Also, Cafà © de Coral can provide more meal plan for friends instead of only provide individual meal plan. References Cafà © de Coral, 2012 http://www.cafedecoral.com Eastweek, 2011. http://dev.eastweek.com.hk/index.php?aid=19412 InvestHK, 2012.http://www.investhk.gov.hk/wp-content/uploads/2012/07/2012.07-foodservice-en.pdf Mingpao, 2011.http://marketing.mingpao.com/hkbrand/cfm/other.cfm?html=10c Commercial Radio, 2010.http://www.snb.hk/page/zh-tw/snb_report.aspx?ItemId=264449 Min Wage Research,2010. http://minwageresearch.blogspot.hk/2010/11/ongoing-cafe-de-coral-debacle.html

The United States Reception Of Immigrants Through Policy

The main focus of this week’s readings was about the United States reception of immigrants through policy. From the Martin reading, we saw that there are two main approaches to immigrant policy. They may be accommodating or they can also be restrictive. For the former, these policies extend rights to unauthorized immigrants, such as access to health care or tuition assistance. These policy tend to appear where there has been a history of unauthorized immigrants and the local populace does not see the harm in having them within their city. Varsayani describes sanctuary ordinance as a cities declaration of noncooperation with federal immigration authorities. These cities will choose to deal with unauthorized immigrant as a citizen of that city and will only contact federal immigration authorities in case of a felony. On the other hand, there are the exclusionary policy approaches that are undertaken by state and local level governments. Varsayani explains that when a city or st ate experiences a large influx of immigrants whether they may be legal or illegal there sometimes is a negative reaction to their arrival. Often fueled by fear many citizens make assumptions about illegal immigrants and join together to pass ordinances or propositions that would make it difficult for those immigrants to live in their city or state. Whenever states or local governments do this they preempt their power over immigration issues that are not part of their jurisdiction. This is often doneShow MoreRelatedFidel Castro s Marxist Leninist Government On The United States Essay1566 Words   |  7 Pagesand made their way to the United States. Miami, Florida was the evident choice for many of those fleeing Cubans because it had a small, yet already-established population of Cubans that had resided there as political exiles of previous regimes, had fled during the wars for Cuban independence, or had escaped economic troubles (Levine Asis, 3). Trying to settle in a new country w ith different customs, language, and laws is the similar challenge presented to new immigrants, and these Cubans were notRead MoreUnited States And International Asylum System1441 Words   |  6 Pagesclaim asylum. In order to deter asylum seekers, EU Member States have begun adopting restrictive national asylum systems. National asylum systems undermine burden-sharing initiatives due to regional differences. National policy harmonization is an approach to achieve a more equitable distribution of burdens among Member States, but the lack of cooperation between entry-point states, transit states, and destination states has resulted in policies committed to deterring refugees and asylum seekers, ratherRead MoreThe United States Immigration Policy1199 Words   |  5 Pages In the United States immigration has almost always been a controversial topic to discuss. James Madison wrote that Our kind reception of immigrants is very proper, but it is dictated more by benevolent [sic] than by interested consideration, though some of them seem to be very far from regarding the obligations as lying on their side(Madison, James) When Madison wrote this he had no clue of the problems that immigration could cause in the modern day United States in the last five to six decadesRead MorePublic Views Toward Undocumented Immigration874 Words   |  4 Pageswelcoming their presence in our society. here, I would like to examines the receptions of undocumented immigrants in the US society. when we talk about illegal immigrants, people have first thoughts that they would be Hispanic, criminal, and uneducated people. However, studies and data show, there are other groups of people, who are living in the US without proper documentation. Findings suggest that many undocumente d immigrants have been discriminated in the work place and public forums, such as schoolRead MoreThe Effects of Immigrants in America1739 Words   |  7 PagesUnited States History The Effects of Immigrants in America The United States of America today resembles a melting pot, because it is filled with many different ethnicities, cultures, and religions, due to the incoming immigrants from different countries. However, there was a time when immigrants were a threat to America, were despised due to economic conflicts, and were socially unaccepted because of their differences. The presence of Immigrants during the 1920s significantly affected AmericaRead MoreThe Expansion Of The Deferred Action For Childhood Arrivals Policy Essay1719 Words   |  7 PagesPresident Clinton overstepped her limits as President of the United States to implement the expansion of the Deferred Action for Childhood Arrivals Policy through an executive order. An action that was previously enacted by President Barack Obama but was quickly canceled in the decision of US v. Texas. She, or anyone that retains the position of the presidency, does not have the authority to enact immigration policy under the nation’s cons titution and thus violates the separation of powers doctrineRead MoreIllegal Immigration : The United States1691 Words   |  7 PagesWhile illegal immigration remains a serious problem in the United States, other countries around the world are also being affected. According to the source of Albert R. Hunt â€Å"Facing the Facts on Illegal Immigration.†, he said that â€Å"The United States has been since long time the world ´s leader in the reception and integration of immigrants.† Americans are deeply divided in their views on the impact of immigration in the country, and anger about illegal immigration colors public attitudes towards allRead MoreThe World Trade Center Building1375 Words   |  6 Pagesmicrophone to communicate to the passengers but instead, their message was recorded and broadcast to an air traffic controller channel. At 8:46 a.m., the plane hit the North Tower of the World Trade Center, instantly killing all members on board. United Airlines fl ight 175 was also set to depart from Boston to Los Angeles at 8:00 a.m. It is believed that the hijackers of that plane used mase and knives to attack the flight crew and pilots between 8:42 and 8:46 a.m. At 9:03 a.m., the plane hit theRead MoreAnalysis of The Irish Way by James R. Barrett1572 Words   |  7 Pagesto describe the life of Irish immigrants who went to start new lives in America after conditions at home became un-accommodative. Widespread insecurity, callous English colonizers and the ghost of great famine still lingering on and on in their lives, made this ethnic group be convinced that home was longer a home anymore. They descended in United States of America in large numbers. James R. Barrett in his book notes that these people were the first group of immigrants to settle in America. AccordingRead MoreOn January 2017 The New President Of The United States1287 Words   |  6 PagesJanuary 2017 the new president of the United States Donald Trump signed the order to ban immigrants, travelers, and even green card holders who were born in one of the following seven Middle Eastern countries: Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen, specifically Muslims and Syrians. According to what President Trump was saying, this order is made for the safety of the country, and to limit what is called the â€Å"Foreign Terrorism† inside the United States. People who agree with this law believe