Radio And Television Advertising :: essays research papers

receiving set and Television AdvertisingWe are constantly surrounded by advertising. From bus stop benches to televsioncommericals. Everywhere we lookd something is being advcertised. Two of thebest ship canal to advertise are radio and television. These two mediums effectvirtually everyone. Most of us listen to the radio or watch televison at some record each day. Because of this, many of us are able to remember products bythe jingles or slogans that are used. An example of this is the slogan forCharmin tissue. Any beat you see Mr. Whipple you think of Charmin, and theslogan "Dont gormandise the Charmin." This type of advertising keeps the productsin the mind of the consumer. Therefore, when the consumer goes to the market,he leave reach for the Charmin.Before deciding which medium youshould advertise in, there are some questionsyou should assume yourself. The potenetial advertiser should know who they are,what they are selling and to whom they are selling it. When you advertise youshould have a realistic profile of your customers. By defining yout targetaudience, you will be able to aim your advertisments at them. Therefore, abusiness should take the time to do some research and plan their adveritisingstrategies.For the small advertiser rafdio is the nearly effective mediom. It can reach atarget audience and propl are likely to herar the advetissment more than once.Most prople spend a great deal of time listening to the radio. They listenwhile they are commuting to work, are at the office, and while communting home.Radios greatest advantage is mobility. It can and does go everywhere. Itsweakness, which can also be viewed as a strength is that it sis limited to towthings, sound and silence. Radio also works on the power of suggestion and theimagination of the listener. Radio advertising rate are determiend by the sizeof the listening audience. The size os the audience is determined by polls,census data and surveys. Because radio has a lost of com petition for itsaudience, the audience you are paying for is anticipated and potenetiol, it isnot guaranteed. Audvertising in radio is bought in "spots." These spots canrun form 10 seconds to 60 seconds. You have the option to choose when you wouldlke the spot to run and how many times you would like for it to run. If youchoose prime rate, the spot will cost you more, all the same it is guaranteed to runat a certain time.Televeiosn is the strongest medium to advertise in and also the most expensive.