Radio And Television Advertising :: essays research papers

wireless and Television AdvertisingWe are constantly surrounded by advertising. From bus stop benches to televsioncommericals. Everywhere we lookd something is being advcertised. Two of thebest ways to advertise are radio and television. These two mediums effectvirtually everyone. Most of us listen to the radio or watch televison at somepoint each day. Because of this, many of us are able to remember products bythe jingles or slogans that are used. An example of this is the slogan forCharmin tissue. Any period you see Mr. Whipple you think of Charmin, and theslogan "Dont squeeze the Charmin." This type of advertising keeps the productsin the mind of the consumer. Therefore, when the consumer goes to the market,he will reach for the Charmin. beforehand deciding which medium youshould advertise in, there are some questionsyou should ask yourself. The potenetial advertiser should know who they are,what they are selling and to whom they are selling it. When you advertise yousho uld put on a realistic profile of your customers. By defining yout targetaudience, you will be able to aim your advertisments at them. Therefore, abusiness should take the time to do some research and plan their adveritisingstrategies.For the small advertiser rafdio is the most effective mediom. It can reach atarget audience and propl are in all likelihood to herar the advetissment more than once.Most prople spend a great deal of time listening to the radio. They listen musical composition they are commuting to work, are at the office, and while communting home.Radios greatest advantage is mobility. It can and does go everywhere. Itsweakness, which can to a fault be viewed as a strength is that it sis limited to towthings, sound and silence. Radio also works on the power of suggestion and theimagination of the listener. Radio advertising rate are determiend by the sizeof the listening audience. The size os the audience is determined by polls,census data and surveys. Because radio has a lost of competition for itsaudience, the audience you are paying for is anticipated and potenetiol, it isnot guaranteed. Audvertising in radio is bought in "spots." These spots canrun form 10 seconds to 60 seconds. You have the option to choose when you wouldlke the spot to run and how many quantify you would like for it to run. If youchoose prime rate, the spot will cost you more, however it is guaranteed to runat a certain time.Televeiosn is the strongest medium to advertise in and also the most expensive.